Jets Primary Logo

The Winnipeg Jets' primary logo has undergone various changes over the years. The original Winnipeg Jets logo was created in 1972 when the team first joined the NHL. This initial design featured a blue and white circle with an image of a jet flying through it, and two hockey sticks crossed at its center. In 1979, this design was updated to include an outline of Manitoba's provincial flag inside the circle and changed some of its colors to green and yellow instead of just blue and white.

In 1990, another change was made to incorporate more modern elements into their logo while still maintaining what had become iconic: namely, keeping both jets and including Manitoba’s provincial flag within it. This version included two silver jets on either side, outlined in black against a red background. They also contained gold stars representing Canada’s provinces/territories surrounding them, all enclosed by a navy-blue ring emblazoned with “Winnipeg Jets” written around its circumference in gold lettering.

Finally, in 2011 after much anticipation from fans, the current incarnation debuted, featuring only one jet-set against a snowy backdrop complete with snowflakes encircling him while retaining many aspects from previous logos, such as using red for coloration & incorporating both Manitoba's flag & "Jets" text within the outermost border. This new look is seen today across all official merchandise for hockey and other sports teams affiliated under True North Sports & Entertainment umbrella (i.e., AHL affiliate Moose). Undoubtedly, this latest iteration embodies everything great about being part Canadian prairie city like Winnipeg!