In 1990, another change was made to incorporate more modern elements into their logo while still maintaining what had become iconic, particularly in relation to the Winnipeg Jets Alternate logo: namely, keeping both jets and including Manitoba’s provincial flag within it. This version included two silver jets on either side, outlined in black against a red background. They also contained gold stars representing Canada’s provinces/territories surrounding them, all enclosed by a navy-blue ring emblazoned with “Winnipeg Jets” written around its circumference in gold lettering.

Finally, in 2011 after much anticipation from fans, the current incarnation debuted, featuring only one jet-set against a snowy backdrop complete with snowflakes encircling him while retaining many aspects from previous logos, such as using red for coloration & incorporating both Manitoba's flag & "Jets" text within the outermost border. This new look is seen today across all official merchandise for hockey and other sports teams affiliated under True North Sports & Entertainment umbrella (i.e., AHL affiliate Moose). Undoubtedly, this latest iteration embodies everything great about being part Canadian prairie city like Winnipeg!