The San Jose Sharks have had a unique logo since their inception in 1991, particularly in relation to the San Jose Sharks Primary logo. The original logo was designed by Terry Smith, and featured an aggressive-looking shark swimming through a teal-colored “SJ”. This symbolized the team's home city of San Jose, California, and its nickname as the “Shark Tank”. In 1998, the Sharks redesigned their primary wordmark to feature more modern lettering with sharp edges that resembled shark teeth—a subtle nod to their namesake animal.

In 2008, the organization unveiled yet another redesign of its wordmark, which removed all previous references to sharks from it entirely; instead relying on bold typography with serifs on each end for emphasis. While this design received mixed reviews at first due largely in part because it lacked any reference to its namesake animal or city location—it has since become synonymous with both over time thanks in large part due its consistent use across various marketing materials such as jerseys and merchandise items alike throughout years following 2008 season onward until present day 2021 when they adopted new black alternate jersey featuring an updated version of this same logo albeit slightly altered color scheme compared original one used during 2008-2020 period.

Overall while there have been some changes made throughout history regarding the exact font style or color palette used for San Jose Sharks' official team logos - the core concept behind them remains unchanged: a fierce-looking creature representing strength & power combined with iconic SJ initials proudly displayed front & center - serving reminder what exactly makes up identity heart soul franchise itself no matter how times may change course future holds.