SPORTS LOGO HISTORY

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San Jose Sharks Wordmark Logo

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Sharks Wordmark Logo

The San Jose Sharks have had a unique logo since their inception in 1991. The original logo was designed by Terry Smith, and featured an aggressive-looking shark swimming through a teal-colored “SJ”. This symbolized the team's home city of San Jose, California, and its nickname as the “Shark Tank”. In 1998, the Sharks redesigned their primary wordmark to feature more modern lettering with sharp edges that resembled shark teeth—a subtle nod to their namesake animal.

In 2008, the organization unveiled yet another redesign of its wordmark, which removed all previous references to sharks from it entirely; instead relying on bold typography with serifs on each end for emphasis. While this design received mixed reviews at first due largely in part because it lacked any reference to its namesake animal or city location—it has since become synonymous with both over time thanks in large part due its consistent use across various marketing materials such as jerseys and merchandise items alike throughout years following 2008 season onward until present day 2021 when they adopted new black alternate jersey featuring an updated version of this same logo albeit slightly altered color scheme compared original one used during 2008-2020 period.

Overall while there have been some changes made throughout history regarding the exact font style or color palette used for San Jose Sharks' official team logos - the core concept behind them remains unchanged: a fierce-looking creature representing strength & power combined with iconic SJ initials proudly displayed front & center - serving reminder what exactly makes up identity heart soul franchise itself no matter how times may change course future holds.




Sharks Alternate Logo
Sharks Primary Logo
Sharks Team History


Select your favorite San Jose Sharks' current wordmark logo?




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Sports Logo History Icon 75

Sports Logo History thanks you for visiting our logo site. If you are using any of our logos for news, blogs, flyers, posters, or social media graphics, please give credit to SportsLogoHistory.com.

san-jose-sharks-wordmark-logo-2021-present
San Jose Sharks
2021 - Present

A wordmark “SAN JOSE” in black Italics with a modified sans serif style font. Below is another wordmark “SHARKS in teal. Next to the wordmark is the San Jose Sharks primary logo.

Font: Custom

san-jose-sharks-wordmark-logo-2021-present-2
San Jose Sharks
2021 - Present

A wordmark “SAN JOSE” in black Italics with a modified sans serif style font. Below is another wordmark “SHARKS in teal.

Font: Custom

san-jose-sharks-wordmark-logo-2021-present-3
San Jose Sharks
2021 - Present

A wordmark “SAN JOSE” in black Italics with a modified sans serif style font. Below is another wordmark “SHARKS in teal. Above the wordmark is the San Jose Sharks primary logo.

Font: Custom

san-jose-sharks-wordmark-logo-2021-present-4
San Jose Sharks
2021 - Present

A single lined wordmark “SAN JOSE” in black Italics with a modified sans serif style font, wordmark “SHARKS in teal.

Font: Custom

san-jose-sharks-wordmark-logo-2008-2020
San Jose Sharks
2008 - 2020

“SHARKS” in black and orange with “SAN JOSE” above in white on a slant.

Font: Custom

san-jose-sharks-wordmark-logo-2008-2020-2
San Jose Sharks
2008 - 2020

Wordmark “SHARKS” in black with a teal outline and “SAN JOSE” above in white.

Font: Custom

san-jose-sharks-wordmark-logo-2008-2020-3
San Jose Sharks
2008 - 2020

Double lined wordmark “SHARKS” in teal with a orange outline on black background below “SAN JOSE” in white.

Font: Custom

san-jose-sharks-wordmark-logo-2008-2020-4
San Jose Sharks
2008 - 2020

Double lined wordmark “SAN JOSE” in teal with a orange outline on black background below “SHARKS” in white.

Font: Custom

san-jose-sharks-wordmark-logo-2008-2020-5
San Jose Sharks
2008 - 2020

Wordmark “SAN JOSE” in white above “SHARKS” in teal with a orange outline on a black background.

Font: Custom

san-jose-sharks-wordmark-logo-2008-2020-6
San Jose Sharks
2008 - 2020

Full-body shark chomping on a stick with wordmark “SAN JOSE” in teal with black background and “SHARKS” in teal with a orange outline on a black background.

Font: Custom

san-jose-sharks-wordmark-logo-1992-2007
San Jose Sharks
1992 - 2007

Wordmark “SHARKS” with jagged teeth marks in teal and black and “SAN JOSE” in grey above.

Font: Custom

san-jose-sharks-wordmark-logo-1992-2007-2
San Jose Sharks
1992 - 2007

Wordmark “SHARKS” with jagged teeth marks in teal and “SAN JOSE” in grey above.

Font: Custom

san-jose-sharks-wordmark-logo-1992-2007-3
San Jose Sharks
1992 - 2007

Shark’s primary logo on the left and wordmark “SAN JOSE” on top and “SHARKS” all in black with teal outline.

Font: Custom

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