Flyers Wordmark Logo
The Philadelphia Flyers have one of the most recognizable logos in professional sports. Their iconic orange and black “P” logo has been a staple of their franchise since 1967 when the team was founded. The original wordmark for the Flyers featured an italicized font with white text on a black background that read “Philadelphia Flyer’s Hockey Club.” This design was used until 1977, when it underwent its first significant redesign to reflect current trends in graphic design at the time and create more brand recognition for the team.
The updated version of this logo moved away from traditional typography by creating a bold block lettering style featuring bright orange letters outlined by thick white lines against a deep navy blue background. This new look became so popular amongst fans that it is still used today as part of their official branding materials, such as jerseys and hats–and even appears on many products sold throughout Pennsylvania! In addition to being aesthetically pleasing, this wordmark also serves as an important reminder about where our beloved hockey team came from, Philly!
Throughout its history, Philadelphia Flyers' Wordmark Logo has become synonymous with success both on-ice and off-ice due to its strong visual identity, which resonates strongly with fans around the world who proudly wear apparel bearing these colors or display them proudly within the home or office settings - making sure everyone knows they are faithful supporters through thick & thin!
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2017 - Present
Double lined wordmark “PHILADELPHIA” on top in black and “FLYERS” on the bottom in orange in a custom font.Font: Custom