The Calgary Flames are a professional ice hockey team based in Calgary, Alberta, particularly in relation to the Calgary Flames Wordmark logo. The team was founded in 1972 as the Atlanta Flames and relocated to Canada in 1980. Since then, they have become one of the most successful teams in NHL history, winning three Stanley Cups and multiple division titles. A crucial part of its identity is its iconic alternate logo which has evolved to reflect changes within the organization and its fan base.

The original alternate logo featured a flaming “A” with an orange background that represented both Atlanta (the city where they were initially based) as well as fire (a symbol for passion). However, when they moved to Canada, this needed updating to represent new values, such as patriotism or loyalty associated with being Canadian-based. To do this, designers added maple leaves around the lettering along with red stripes on either side - elements typically seen on Canadian flags - while keeping much of what made it recognizable from before, namely that distinct font style used for all letters except those making up “Flames” at top center position which had been changed slightly during the transition period to make sure people knew exactly who was behind this emblem!

Today's version still features these same core components but also includes some minor tweaks like adding gold accents around edges or replacing the traditional red/orange color scheme entirely depending upon season/contextual needs, something we've seen more often lately due to vastly increased popularity amongst local fans thanks not only great success achieved by the franchise itself but also a strong connection between them & community overall – one can't deny!