Rangers Primary Logo
The New York Rangers' primary logo has a long and storied history that dates back to the team's formation in 1926. The original logo featured an image of Lady Liberty holding a hockey stick with the word "Rangers" written across it. This iconic design was used for nearly 70 years until 1996 when it was replaced by an updated version featuring more modern colors and graphics.
The current iteration of the Rangers' primary logo debuted in 2011 and featured a blue shield with red trim around its edges, along with three white stars above it representing past Stanley Cup wins. Inside this shield is another circular shape containing two crossed hockey sticks, which symbolize strength and unity among players on the ice and fans off of it. Additionally, there is also text reading “New York” at the bottom portion of this circle to emphasize further where they hail from while proudly displaying their nickname “Rangers” just below that in bold lettering for all onlookers to see no matter how far away they may be standing from them or viewing them online or on television broadcasts worldwide!
Overall, these changes have been embraced by both longtime supporters as well as newer ones alike due not only because its symbolism but also for being aesthetically pleasing enough so that even non-hockey fans can appreciate what makes up such an essential part of one NHL team's identity: their beloved primary logo!
2000 - Present
A red, white, and blue shield with the wordmark “NEW YORK” across the top and “RANGERS” slanted across the shield.
A new shade of blue.
1979 - 2000
From 1978 to 2000, the Rangers used a couple of elements of the past in a softer blue while remaining true to the previous version.
1972 - 1979
A red, white, and blue shield with the wordmark “NEW YORK” across the top and “RANGERS” slanted across the shield.
Todd Radom Design: Sports Logo Case Study #9
The New York Rangers are in the Stanley Cup finals for the first time in 20 years. The Rangers' on-ice identity has been steady and consistent since they first laced up their skates in 1926. Inspired by the color of the team's sweaters, the Rangers have long been known as the "Broadway Blueshirts—" this reference from the New York Times dates back to their second season, 1927. The Rangers have worn their iconic uniforms featuring a diagonal representation of the word "Rangers" since their very first game on November 16, 1926. There have been but three seasons where they broke away from this look. In 1946-47 the Rangers became the first team to to regularly televise their home games. In a move seemingly designed to coincide with this, the team wore uniforms featuring an arched "Rangers" over player number. These lasted but a single season. And, in 1976, the Rangers streamlined their look in a big way, placing their primary shield logo front and center for the first time in team history. Read More...
1958 - 1972
A blue, red, and white shield with a wordmark “NEW YORK” in white across the top and “RANGERS” diagonally in red on a blue background.
The wordmark angles changed.
1953 - 1968
A blue, red, and white shield with a wordmark “NEW YORK” in white across the top and “RANGERS” diagonally in red on a blue background.
The shape of the shield changed again.
1948 - 1953
A blue, red, and white shield with a wordmark “NEW YORK” in white across the top and “RANGERS” diagonally in red on a blue background.
Widened the shield to be boxier.
1927 - 1948
A blue, red, and white shield with a wordmark “NEW YORK” in white across the top and “RANGERS” diagonally in red on a blue background.