SPORTS LOGO HISTORY

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St. Louis Eagles Primary Logo

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Eagles Primary Logo

The St. Louis Eagles were an NHL hockey team that played in the league from 1934 to 1935. They were part of a larger expansion and relocation effort by the NHL at the time, which also saw teams like the Detroit Red Wings come into existence. The St. Louis Eagles had one of the most iconic logos in all of the professional sports during their brief stint in existence: an eagle with wings spread wide and its talons clutching a hockey stick overtop a shield with two crossed sticks beneath it, all set atop a white background with blue trimming around it and “StL” written on either side above it.

This logo has become synonymous with classic Americana-style designs for many fans today, as well as being recognized by historians as one of earliest examples of this type of design style for sports logos overall - something that would go on to influence other teams' primary marks throughout history (including those used today). It was created by artist Charles Middelton who worked closely alongside then-owner Arthur Wirtz to develop what is now considered one his most famous works; its simplicity yet powerful imagery made it instantly recognizable even after almost 90 years since its conception!

Despite only lasting just over 1 year within NHL circles before they ultimately folded due to financial difficulties faced at the time (and eventually replaced), there's no denying how much impact was left behind through their iconic logo - which still stands out amongst countless others seen across world sports leagues today thanks largely due Middelton's creative genius combined Wirtz vision creating something truly timeless!




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St. Louis Eagles
1934 - 1935

A arched wordmark “ST. LOUIS” in red with a white trim above a red flying eagle holding a hockey stick.



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Ottawa Senators
1917 - 1934

A letter “O” in black with white and red trim. The letter “O” represents the city of Ottawa.


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