Blue Jackets Primary Logo
The Columbus Blue Jackets' primary logo is a timeless symbol of the city and its hockey team. The original logo was designed in 2000 when the franchise first joined the National Hockey League as an expansion team. It featured a white star with three stripes on each side, representing Ohio’s state flag and a unique font for ‘Blue Jackets’ that has become iconic over time.
In 2010, the organization decided to update its look by introducing new uniforms and logos, which included slight modifications to its primary logo, most notably adding navy blue accents. This gave it more depth while still keeping true to its original design intent – honoring Ohio's history through sport.
Today, this updated version of Columbus' classic mark continues to be used throughout all aspects of branding for both home games at Nationwide Arena or away games across North America; from merchandise sold online or in-store locations around town - showing fans everywhere just how proud they are about being part of this great tradition!
2008 - Present
The red, white and blue flag is wrapping around the white and silver star in the background is the Ohio state flag, which is fitting for the only NHL team based in the state. And the way the flag swooshes around the star makes a subtle “C” in the logo to stand for Columbus.
2004 - 2007
The original logo had a red ribbon with 13 stars representing the 13 Colonies, unfurled in the shape of the team’s initials, CBJ, with an electric gold hockey stick cutting through the center to represent the “J.” An additional star atop the stick represented Columbus’ status as state capital.
2000 - 2003
The original logo had a red ribbon with 13 stars representing the 13 Colonies, unfurled in the shape of the team’s initials, CBJ, with an electric gold hockey stick cutting through the center to represent the “J.” An additional star atop the stick represented Columbus’ status as state capital. A wordmark “BLUE JACKETS” in white with red trim and “COLUMBUS” in silver above.
