SPORTS LOGO HISTORY

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Pittsburgh Penguins Primary Logo

pittsburgh-penguins-primary-logo

Pittsburgh Penguins

2016 - Present

The Penguins released their 50th anniversary logo for the upcoming season, which had not a hint a Vegas gold — a lighter, more metallic color — but instead, featured the Lemieux-era Pittsburgh gold — similar to the gold worn by the Steelers and Pirates, or as some people call it, “yellow.”


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Penguins Primary Logo

The Pittsburgh Penguins have a long and storied history, and their primary logo is one of the most iconic in professional sports. The original logo was designed by Tony Esposito in 1967 when the team was founded as part of the National Hockey League's expansion into Pennsylvania. This classic design featured a skating penguin wearing an old-style hockey jersey with "PITTSBURGH PENGUINS" written across it, along with two crossed hockey sticks behind him.

This original design remained unchanged until 1992 when it underwent its first significant redesign to make it more modern while retaining its classic elements, particularly in relation to the Pittsburgh Penguins Alternate logo. The new version featured a more prominent penguin figure that had been updated to reflect current trends in NHL uniforms, including shoulder patches on both sides of his chest and stripes running down each arm sleeve instead of just one like before. Additionally, this update also removed any text from around or inside the logo itself so that only “Pittsburgh Penguins” would appear below or above it depending on where precisely they were placed within various designs for merchandise or apparel items related to them.

Since then, there have been several minor tweaks made over time, but nothing too drastic; these changes mainly consist of small details such as color palette alterations from black/gold/white back into more traditional colors like navy blue/light blue/white, which has become synonymous with Pittsburgh teams since then (including other franchises such as baseball's Pirates). Together, these subtle modifications help keep their look up-to-date without straying too far away from what people know & love about them: namely, their unique mascot & recognizable brand identity!
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Pittsburgh Penguins Primary Logo 2007 - 2016

Pittsburgh Penguins

2007 - 2016

A black and white penguin wearing skates, hockey gloves, and holding a hockey stick on a Vegas gold with a black trim triangle.

A new shade of gold.

Pittsburgh Penguins Primary Logo 2003 - 2006

Pittsburgh Penguins

2003 - 2007

In 2002, the Penguins officially reverted to the old logo, but made a change to set it apart. The bright yellow was replaced with a darker “Vegas Gold." Still have the black and white skating penguin holding a hockey stick.

Pittsburgh Penguins Primary Logo 2000 - 2003

Pittsburgh Penguins

2000 - 2003

A black and white penguin on a yellow and black triangle with two white horizontal lines to the right side indicating movement.

Referred to as the RoboPenguin by fans.

A slight change to the shade of yellow.

Pittsburgh Penguins Primary Logo 1993 - 2000

Pittsburgh Penguins

1993 - 2000

The new logo shows a black and white penguin on a yellow and black triangle with two white horizontal lines to the right side indicating movement.

Referred to as the RoboPenguin by fans.

Pittsburgh Penguins Primary Logo 1973 - 1992

Pittsburgh Penguins

1973 - 1993

In 1971, the lettering and the circle around the logo was removed, leaving a larger black and white skating penguin on his own for the first time. The yellow with black trim in a triangle shape is still in the background.

Pittsburgh Penguins Primary Logo 1969 - 1972

Pittsburgh Penguins

1969 - 1973

In 1968 the Penguins changed the look of the penguin with his round gut pushed up to his chest to make him look stronger and his facial expressions became a lot more menacing. The circle around the Penguin was also made bolder. A wordmark "PITTSBURGH PENGUINS" in white on a blue ring. The lettering was made larger and turned white, while the background became a dark blue.

Pittsburgh Penguins Primary Logo 1968

Pittsburgh Penguins

1968 - 1969

The first Penguins logo has been labeled “Beer League Penguin” because it’s the only one with a beer gut. This logo has a smile, wide eyes and dangling scarf. A wordmark "PITTSBURGH PENGUINS" in blue enclosed around the penguin. In 1967 Bob Gessner created the first logo for the Pittsburgh Penguins of the National Hockey League. He was paid $1,500 for providing the Penguins with their logo.

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Hey, Penguins Fans - Cast Our Vote!

Venture into the compelling NHL Team Logo Battle, where the Pittsburgh Penguins' logo, a symbol of our agile spirit and unwavering resilience, fearlessly confronts the symbols of rival teams. Our iconic skating penguin logo is more than just a design—it's a testament to our team's swift history and enduring strength. This emblem, deeply rooted in the vibrant spirit of Pittsburgh, encapsulates the essence of the Penguins—quick, relentless, and fiercely loyal. As Penguins fans, we proudly sport this emblem, a badge of unwavering support. Join us in this electrifying competition as our logo glides towards supremacy, embodying the indomitable spirit of the Pittsburgh Penguins and their devoted fans. Let's show them that our logo doesn't merely stand out—it skates, symbolizing Pittsburgh's relentless determination and unwavering pride in its team!

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