What kind of a strange typeface are they using? It’s either (a) a custom-design for the team or (b) something they found for free on dafont.com. It looks like someone tried to combine Hobo with Acumin and threw in some random serifs for good measure.

There are curves on the left side of the G and S, but none on the right. The angled tails on the Es, Ss, and Ts add more angles into the letters than there needs to be, especially with the serifs at the top of all the letters. And those serifs, especially on the Gs, Ss, and Ts, are happening in completely unnatural places for the letters. It’s just…strange.

The curved-in A is strange too, especially when compared to the V, the only letter in the wordmark that has a natural angle to it, and probably the best-designed letter in the font.

To be fair, the V really works to make a visual connection between the primary logo and the wordmark, and to make it stand out from the rest of the letters, but it also makes the other letters look horrible.

Also, when you compare the Gs in Golden Knights to the G in Vegas, you can tell that “Vegas” is a condensed version of the font, which is strange because it forces “Vegas” to be so much bigger than “Golden Knights” which is unnecessary.

I could try re-work this typeface to improve it, but at this point, it’s easier to just scrap the whole thing and use a different, better-constructed typeface.

Sports Logo History has excerpt sections from this syndicated post. Read the original at HBD BREAKDOWN: VEGAS GOLDEN KNIGHTS (NAME AND WORDMARK).