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Sports Logo History

Vegas Golden Knights Wordmark Logo

Clash of Logos - NHL Logo Tourney

vegas-golden-knights-primary-logo

What kind of a strange typeface are they using? It’s either (a) a custom-design for the team or (b) something they found for free on dafont.com. It looks like someone tried to combine Hobo with Acumin and threw in some random serifs for good measure.

There are curves on the left side of the G and S, but none on the right. The angled tails on the Es, Ss, and Ts add more angles into the letters than there needs to be, especially with the serifs at the top of all the letters. And those serifs, especially on the Gs, Ss, and Ts, are happening in completely unnatural places for the letters. It’s just…strange.

The curved-in A is strange too, especially when compared to the V, the only letter in the wordmark that has a natural angle to it, and probably the best-designed letter in the font.

To be fair, the V really works to make a visual connection between the primary logo and the wordmark, and to make it stand out from the rest of the letters, but it also makes the other letters look horrible.

Also, when you compare the Gs in Golden Knights to the G in Vegas, you can tell that “Vegas” is a condensed version of the font, which is strange because it forces “Vegas” to be so much bigger than “Golden Knights” which is unnecessary.

I could try re-work this typeface to improve it, but at this point, it’s easier to just scrap the whole thing and use a different, better-constructed typeface.

Sports Logo History has excerpt sections from this syndicated post. Read the original at HBD BREAKDOWN: VEGAS GOLDEN KNIGHTS (NAME AND WORDMARK).




Golden Knights Alternate Logo
Golden Knights Primary Logo
Golden Knights Concept Logo
Golden Knights Team History


Select your favorite Vegas Golden Knights wordmark logo?




vegas-golden-knights-wordmark-logo-2017-present
Vegas Golden Knights
2017 - Present

Wordmark “VEGAS” in black with a gold underline, two golden starbursts in reference to the Welcome to Las Vegas sign on either side. Wordmark “GOLDEN KNIGHTS” in black below.

Font: Unknown

vegas-golden-knights-wordmark-logo-2017-present-2
Vegas Golden Knights
2017 - Present

Wordmark “VEGAS” in white with a gold underline, two golden starbursts in reference to the Welcome to Las Vegas sign on either side. Wordmark “GOLDEN KNIGHTS” in white below all on a black background.

Font: Unknown

vegas-golden-knights-wordmark-logo-2017-present-3
Vegas Golden Knights
2017 - Present

Wordmark “VEGAS” in white with a gold underline, two golden starbursts in reference to the Welcome to Las Vegas sign on either side. Wordmark “GOLDEN KNIGHTS” in white below all on a steel grey background.

Font: Unknown

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