
Bruins Alternate Logo
The Boston Bruins have a long and storied history in the National Hockey League, and their logo has been an integral part of that. The original Boston Bruins logo was introduced in 1924 when the team joined the NHL, featuring a large “B” with two crossed hockey sticks behind it. This design remained unchanged for nearly half a century until 1966, when they unveiled an updated version featuring yellow outlining around the lettering and more intricate details on both sides of each stick.
In 1995, yet another redesign featured three spoked “Bs” surrounding one larger central B instead of just one single letter mark like before. This new look marked only minor changes to what had become so iconic over time, such as adding shading to make it appear 3D or giving each spoke its distinct color scheme (black-yellow-white). Finally, in 2007, after much anticipation from fans across New England and beyond, The Bruins debuted their current alternate logo, which features all four spokes colored black while still maintaining its signature shape from before but now with additional detailing along either side, including stars for every Stanley Cup win since 1924!
Overall these different logos are evidence that even though times change, so too does our appreciation for classic designs like those found on hockey jerseys - something we can all be proud of regardless if you're cheering them on at TD Garden or watching them play away games elsewhere! With this said, there's no doubt that any fan who sees this alternate crest will recognize immediately where loyalty lies: Go B's go!
Bruins Products
2008 - Present
A bear walking below a wordmark “BOSTON” in a yellow semi-circle with a black outline and “BRUINS” in white on a black ribbon banner.
Updated version of the Bruins primary logos from 1924 – 1926 and 1927 – 1932.

1996 - 2007
The head of a brown bear with a yellow outline.

1977 - 1995
Yellow bruin bear with black and brown zig zag stripes.
