SPORTS LOGO HISTORY

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New England Whalers Alternate Logo

New England Whalers Primary Logo 1973 - 1979

New England Whalers

1973 - 1979

The original Whalers logo featured a harpoon going through a white "w" on a green circle. A wordmark "NEW ENGLAND WHALERS" in black on a white circle. Surrounding the white circle is a green looking rope as a border.

Whalers Primary Logo
Whalers Team History

Whalers Alternate Logo

The New England Whalers are one of the most iconic teams in hockey history, and their alternate logo is no exception. The original design was created in 1972 when the team joined the World Hockey Association (WHA). It featured a white whale with blue eyes swimming across a red background. The colors were chosen to represent New England’s maritime heritage, while also embodying strength and power.

In 1997, after joining the National Hockey League (NHL), the Whalers updated their logo to reflect their new status as an NHL franchise. They kept many of its core elements but added some modern touches such as a black outline around the whale and two stars on either side representing both Connecticut cities they called home: Hartford and Boston. This version was used until 1997 when it was replaced by yet another redesign that featured an abstracted “whale tail” shape instead of an actual whale image for greater flexibility in merchandising opportunities across multiple sports leagues such as football or baseball teams who may have wanted to use similar designs for branding purposes at home or abroad without infringing upon copyright laws related to images owned by other entities like Disney or Marvel Comics franchises which feature imagery based on whales more prominently than any other company outside of marine-related industries like aquariums do today.

Finally, after thirty years since its inception into professional hockey circles worldwide, the current iteration debuted during the 2017 season featuring what appears at first glance to be nothing more than four lines forming triangular shapes within each corner that gradually become larger over time before converging together near center ice where all four come together again creating what looks almost like something out from ancient mythology only this time instead having mythical creatures being represented we get to see something much simpler yet still conveys a same message about not just strength courage needed to succeed but also importance teamwork play big role success to making perfect choice bring back classic look feel traditional fans have grown love over past a few decades now even newer generation can appreciate the beauty behind it all too!

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New England Whalers

1974 -1979

A green letter "W" with yellow trim with a whale harpoon on top in black and green. The letter "W" stands for the team nickname Whalers.

New England Whalers Alternate Logo 1974 - 1979

New England Whalers

1973 -1979

A green Whale named Pucky with the letters "ers" in black following the whale.

New England Whalers Alternate Logo 1973 - 1979

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