Canucks Primary Logo
The Vancouver Canucks have had a long and storied history with their primary logo. The team was founded in 1970, and the original logo featured an “Orca” whale wearing a hockey helmet. This logo was used until 1997, when it underwent its first significant change. The new version of the Orca featured more detail, including two crossed hockey sticks behind him meant to represent the spirit of competition associated with professional sports teams like the Canucks.
In 2007, another update to their primary logo occurred as part of an overall rebranding effort by the team's management at that time. This new design incorporated elements from both previous logos while also introducing some unique features, such as a blue-green color scheme and an updated font for lettering on jerseys or other merchandise-related items featuring this design element.
Today’s version is still based on these earlier designs. Still, it has been modernized over time, with subtle changes made here or there throughout each season to keep up with current trends within professional sports branding circles. Overall, it can be said that despite slight modifications every few years, the Vancouver Canuck’s iconic primary Logo remains essentially unchanged since being introduced back in 2007, providing fans everywhere something familiar yet continuously fresh-looking all at once!
2020 - Present
A dark blue, white and grey Orca whale bursting out of the ice in the shape of a letter “C.” The arched “VANCOUVER” wordmark removed for 2019 – 2020 season.
2008 - 2019
They kept the orca whale logo, but changed the team’s colors to match the original look from 1970 – 1971. The wordmark “VANCOUVER” was added to the chest area above the orca. The “C” represents the nickname of the team Canucks.
2008
Unused logo
Interlocked blue letter “V” with a green with a white and blue trim letter “C.”
2008
Unused logo
Interlocked blue letter “V” with a white with a blue trim letter “C.”
1998 - 2007
In 1997 the Canucks unveiled a new logo, in which a Haida style orca whale breaking out of a patch of ice forms a stylized “C”. The logo has been much maligned, accused of being a blatant reference to their parent company, Orca Bay, now Canucks Sports and Entertainment. The letter “C” stands for the team nickname Canucks. The “C” represents the nickname of the team Canucks.
1979 - 1997
The new logo consisted of the word “CANUCKS” in a diagonal slant as part the blade of a black, orange, and gold skate inside a black and orange circle. The logo, with its laser-like design, was sometimes referred to as the “Flying Skate.”
Todd Radom Design: Sports Logo Case Study #4
It's very possible that there has never been a sports identity change quite like the one that the Vancouver Canucks made in 1978. The tale of this change involves marketing magic, "color psychology," a radical push forward toward with a "pop art" primary logo, and a uniform that was dubbed "the Halloween suit." First, a few brief words about the identity that was being replaced. The Canucks' identity since their inception in 1970 was both simple and iconic—a hockey stick contained within a rink shape, forming the letter "C." Devoid of embellishment, this clean visual saw the team through the franchise's initial growing pains, a few lean years at the outset which were followed by a brief period of relative success on the ice. Read More...
1971 - 1978
North Vancouver’s Joe Borovich hit the nail on the head with his “Stick in Rink” design for the very first Vancouver Canucks NHL logo. The blue and green color combination connect well and the stick that breaks up the oval makes the logo into a “C” formation for Canucks.