Blues Primary Logo
The St. Louis Blues is a professional ice hockey team that has been part of the National Hockey League since 1967. The primary logo for the team has undergone several iterations over its long history, each representing a critical stage in its development as a franchise.
The original logo the St. Louis Blues used featured a blue and yellow shield with two crossed swords and stars on either side of it, along with “StL” written across it in white letters. This design was intended to represent strength and courage, which reflected the city of St Louis and what they hoped to bring to their fans through this new sports venture they were embarking upon together.
In 1998, after 30 years of using its original logo design, the organization decided to update things by introducing an all-new look featuring more modern elements such as curved lines instead of straight ones; brighter color palettes; larger fonts; etcetera. Their current primary logo still features those same essential elements. Still, it now includes a large letter B inside an oval shape at its center surrounded by four stars symbolizing excellence – something which continues today even though there have been some minor changes made throughout time, including different shades or tones being used for specific parts like when transitioning from navy blues into lighter blues back in 2017/2018 season. All these modifications have helped keep them relevant while maintaining consistency within brand identity so everyone can easily recognize them no matter where they go or who sees them!
Blues Products
2009 - Present
The emblem the team proudly displays is called “the Blue Note.” The Blue Note was taken from the music scale and represents the team’s name. The classic note logo featured a blue note with wings outlined in yellow, white and blue.
1999 - 2008
In 1998, the Blues went to the logo they still use today. The red outline was removed and the blue coloring was darkened. The wordmark “ST. LOUIS” is removed from the top rung on the note. The blue note has an outline of yellow then white and then blue.
1998
A light blue musical note outlined in yellow and navy. Shade of blue adjusted following the 1998-99 season.
1990 - 1997
A blue note with red jagged trim and edges and a wordmark “ST. LOUIS” in white on yellow wings.
1987 - 1989
In 1987, the script “Blues” was removed from the top of the logo and the blue note that was introduced in 1984 was enlarged to become the stand-alone design and moved from jagged edges to a rounded edges. For the first time, it sat by itself as the primary logo for the team.
1985 - 1987
In 1984 – 1985, the Wordmark “St. Louis” in white was subtly added to the top rung of the blue note, while “Blues” was spelled out in large letters above it. This logo also introduced a hint of red into the logo, which would remain for 15 years.
1979 - 1984
In 1978 – 1979, the roundel and wordmark around the blue note went through a major change, and the blue note itself was given a little more bulk. Now a wordmark “ST.LOUIS” in blue on top and “BLUES” in blue on the bottom.
1968 - 1978
A blue note with yellow outline.