The original logo the St. Louis Blues used featured a blue and yellow shield with two crossed swords and stars on either side of it, along with “StL” written across it in white letters, particularly in relation to the St. Louis Blues Alternate logo. This design was intended to represent strength and courage, which reflected the city of St Louis and what they hoped to bring to their fans through this new sports venture they were embarking upon together.

In 1998, after 30 years of using its original logo design, the organization decided to update things by introducing an all-new look featuring more modern elements such as curved lines instead of straight ones; brighter color palettes; larger fonts; etcetera. Their current primary logo still features those same essential elements. Still, it now includes a large letter B inside an oval shape at its center surrounded by four stars symbolizing excellence – something which continues today even though there have been some minor changes made throughout time, including different shades or tones being used for specific parts like when transitioning from navy blues into lighter blues back in 2017/2018 season. All these modifications have helped keep them relevant while maintaining consistency within brand identity so everyone can easily recognize them no matter where they go or who sees them!