Maple Leafs Primary Logo
The Toronto Maple Leafs are one of the most iconic hockey teams in the NHL, and their primary logo has been a symbol of pride for fans since its inception. The original Maple Leaf logo was designed by Conn Smythe, owner, and coach of the team, in 1927. It featured three points on a blue shield with white trim to represent each point—one for each province that made up Canada at that time: Ontario, Quebec, and Nova Scotia.
In the 1938-39 season, there was an update to this design which included two maple leaves on either side of a red circle with “TORONTO MAPLE LEAFS” written inside it. This version would remain unchanged until 1970, when they updated their colors from navy blue to royal blue, adding green accents throughout the logo and changing some details, such as making all three points slightly more pointed than before.
Today’s primary Toronto Maple Leafs Logo features two overlapping maple leafs inside an outlined gray circle set against a background field featuring both light & dark shades of blues; this is accompanied by “Toronto Hockey Club” written above in bright white lettering while underneath reads “Established 1917". This modern take on classic elements combined create what is now known worldwide – The Toronto Maple Leaf Logo!
Maple Leafs Products
2016 - Present
Inspired by the classic Leafs logo of the 1940’s to 1960’s, the club’s new mark has a number of design characteristics that distinguish it. On February 2, 2016, the team unveiled a new logo that will be adopted for 2016 – 2017 season in honor of its centennial; it returns the logo to a form inspired by the earlier designs, with 31 points to allude to the 1931 opening of Maple Leaf Gardens, and 17 veins in reference of its 1917 establishment. 13 of the veins are positioned along the top portion in honor of its 13 Stanley Cup victories.
1988 - 2016
In 1987 the maple leafs logo made some slight changes of the shape of the maple leaf. Still have the blue maple leaf with a wordmark “TORONTO MAPLE LEAFS” in white.
1971 - 1987
In 1971 the font of the wordmark change to a bolder font. Still have the blue maple leaf with a wordmark “TORONTO MAPLE LEAFS” in white.
1968 - 1970
Toronto changed the shape of its Maple Leaf to match the one on the Canadian flag. The blue maple leaf with a wordmark “TORONTO MAPLE LEAFS” in white.
1964 - 1967
The 1964 Maple Leafs logo, add a white border just inside the edge of the maple leaf. The design of the maple leaf, leaf’s veins and the wordmark all stayed the same.
1939 - 1963
Toronto went with a more condensed crest from 1939 to 1963. The wordmark almost seemed to overpower the leaf. A wordmark “TORONTO MAPLE LEAFS” in white on the blue maple leaf background. The leaf now has leaf veins in white.
1928 - 1938
The color scheme forever associated with the Leafs arrived in time for 1927 – 1928 season. The blue crest has an identical design to the previous green logo.
1927
As the Conn Smythe ownership era began and the team’s name became the Maple Leafs, the green color scheme remained for the 1926 – 1927 season, though the logo reflected the new identity. A green maple leaf with the wordmark “TORONTO MAPLE LEAFS” in white.
1927
Double lined wordmark “TORONTO” arched on top and “ST. PATS” on the bottom in white with green trim.
1926
In 1926 the background was removed. The wordmark is “TORONTO” in green on top and “ST PATS” in green on the bottom.
1923 - 1925
In 1923, the logo changed to a pill shaped background with the wordmark “St PATS” in white.
1920 - 1922
The Toronto St. Patricks were purchased by an established men’s amateur club for a pro venture. Naturally, blue changed to green, and the logo in the St. Pats era were just wordmark. The wordmark “TORONTO” in green on top of “ST PATS” in green on the bottom.
1918 - 1919
A large blue letter “T” with a wordmark in the middle “ARENAS” in blue.
1917
The blue letter is as simple as it gets, but featured a strong letter “T” in blue. The letter “T” represents the city of Toronto.
