Blue Jackets Wordmark Logo
The Columbus Blue Jackets wordmark logo has been a part of the NHL team’s identity since its inception in 2000. The original logo was designed by Reebok, who had just become the official outfitter of the NHL at that time. It featured a shield-shaped crest with an old-fashioned sailing ship inside and “BLUE JACKETS” written across it in bold letters. This design was meant to evoke memories of Ohio's rich nautical history, which dates back to when Christopher Columbus first discovered America on his three ships: Niña, Pinta, and Santa Maria.
In 2011, the Blue Jackets unveiled their current wordmark logo as part of their 10th anniversary celebration season. This new version features an updated look for both font style and color scheme; navy blue is now used instead of royal blue from before, while white lettering replaces black lettering from before as well as creating more contrast between colors within this new design, making it easier to read than its predecessor. The font has also changed, giving off a more modern vibe than seen previously.
Overall, the current Columbus Blue Jacket's Wordmark Logo looks much cleaner than we first introduced it in 2000. Its simple yet effective nature makes it easy for fans all around the nation to recognize who they are rooting for without having any confusion whatsoever due to them being able to update not only their color scheme but also change up their fonts giving us something fresh every ten years or so whenever they decide to make some changes!
Blue Jackets Products
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2018 - Present
Double lined wordmark “COLUMBUS” on top and “BLUE JACKETS” on the bottom in blue.Font: Custom
2008 - 2017
Double lined wordmark “BLUE JACKETS” in white italics below “COLUMBUS” in red.Font: Custom
2008 - 2017
Double lined wordmark “BLUE JACKETS” in white italics below “COLUMBUS” in red on blue background.Font: Custom
2001 - 2007
Double lined wordmark “BLUE JACKETS” in white with red outline wavy letters and “COLUMBUS” above on a blue background ribbon.Font: Unknown