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New England Whalers Primary Logo

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Whalers Primary Logo

The New England Whalers Primary Logo is an iconic symbol of the team’s history in the National Hockey League (NHL). The logo has been used since 1979 when it was first adopted by the franchise. It features a blue and green whale with its tail curved up to form a “W” for Whalers. This unique design has become synonymous with hockey in New England and is recognized around the world as one of hockey's most recognizable logos.

The original logo was designed by artist Jim Henson who wanted something that would be instantly recognizable to fans everywhere. He chose a whale because they are strong symbols of power and strength which were perfect metaphors for what he envisioned his team being on ice – powerful competitors that could take on any opponent no matter their size or skill level. He also incorporated colors from both Boston University (where many players got their start) and Harvard University into his design to further connect fans with their hometown teams while also creating something visually dynamic that stood out from other NHL logos at the time – all important considerations when designing such an important emblem for any sports franchise!

Today, this classic logo remains unchanged despite numerous changes within both professional hockey leagues over time; however, minor adjustments have been made throughout its life span including updates to color schemes or font styles but never so much as altering its core shape or concept behind it - making sure everyone knows exactly which team they're cheering for whenever they see it! Its timelessness speaks volumes about how beloved this particular piece of artwork truly is amongst not only die-hard fans but casual observers alike - proving once again why good branding matters so much in today's competitive landscape where visuals play such an integral role in representing organizations' identities across multiple platforms worldwide!




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new-england-whalers-primary-logo-1973-1979
New England Whalers
1973 - 1979

The original Whalers logo featured a harpoon going through a white “w” on a green circle. A wordmark “NEW ENGLAND WHALERS” in black on a white circle. Surrounding the white circle is a green looking rope as a border.


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