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Los Angeles Kings Alternate Logo

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Kings Alternate Logo

The Los Angeles Kings is an iconic NHL franchise that has been around since 1967. They have had several alternate logos to accompany their classic primary logo throughout the years. The first of these was introduced in 1988 and featured a crown atop a shield with the team name written across it. This design would remain in use until 1998, when it was replaced by another featuring a more modernized look and feel.

In 2011, the Kings unveiled yet another alternate logo that featured their wordmark inside an outline of California with palm trees on either side to symbolize Los Angeles’s sunny climate. This design remained until 2015, when they unveiled yet another version, which included two swords crossed behind their wordmark and some stars at its base for added flair and symbolism associated with royalty and power.

These various designs reflect how much pride the organization takes in being based out of one of America’s most renowned cities while paying homage to its rich hockey history throughout each iteration. As such, these alternative logos serve not only as visual representations but also as reminders about what makes this team so special – something that can never be taken away from them, no matter what happens in the future.




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Choose your favorite Los Angeles Kings alternate crown logo?




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Los Angeles Kings
2012 - Present

Black, silver and white crown with hockey sticks at the top.

Crown on the primary logo.

los-angeles-kings-alternate-logo-2012-present

Los Angeles Kings
2012 - Present

Simplified version of the current Crown logo.

los-angeles-kings-alternate-logo-2012-present-2

Los Angeles Kings
2003 - 2011

A black, purple, and silver shield with crossed hockey sticks, a crown, a sun, and a lion wearing sunglasses featured on it.

los-angeles-kings-alternate-logo-2003-2011

Los Angeles Kings
1999 - 2002

A silver, black, and purple crown. Crossed hockey sticks at the top.

los-angeles-kings-alternate-logo-1999-2002

Los Angeles Kings
1999 - 2011

Simplified version of the Crown logo.

los-angeles-kings-alternate-logo-1999-2011-2

Los Angeles Kings
1968 - 1975

Wordmark “KINGS” at the top of a shield and a crown below with arched “LOS ANGELES” underneath the shield.

los-angeles-kings-alternate-logo-1968-1975

Los Angeles Kings
1968 - 1975

Wordmark “KINGS” in purple above a purple and yellow crown inside a purple and white pennant.

los-angeles-kings-alternate-logo-1968-1975-2

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