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Los Angeles Kings Alternate Logo

los-angeles-kings-primary-logo

Los Angeles Kings

2025 - Present

A throwback logo to the one used by the club from 1988 to 1998. A wordmark “KINGS” in black italic with white highlight with black speed lines on a silver with white and black trim banner over a crown in black, and a wordmark “Los Angeles” is black on top.


Kings Primary Logo
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Kings Team History
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Kings Alternate Logo

The Los Angeles Kings is an iconic NHL franchise that has been around since 1967, particularly in relation to the Los Angeles Kings Wordmark logo. They have had several alternate logos to accompany their classic primary logo throughout the years. The first of these was introduced in 1988 and featured a crown atop a shield with the team name written across it. This design would remain in use until 1998, when it was replaced by another featuring a more modernized look and feel.

In 2011, the Kings unveiled yet another alternate logo that featured their wordmark inside an outline of California with palm trees on either side to symbolize Los Angeles’s sunny climate. This design remained until 2015, when they unveiled yet another version, which included two swords crossed behind their wordmark and some stars at its base for added flair and symbolism associated with royalty and power.

These various designs reflect how much pride the organization takes in being based out of one of America’s most renowned cities while paying homage to its rich hockey history throughout each iteration. As such, these alternative logos serve not only as visual representations but also as reminders about what makes this team so special – something that can never be taken away from them, no matter what happens in the future.
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Los Angeles Kings

2025 - Present

A throwback to the original 1967 crest, recolored in black, white, and silver.

Los Angeles Kings Alternate Logo 2025 - Present

Los Angeles Kings

2012 - 2024

Simplified version of the current Crown logo.

Crown on the primary logo.

Los Angeles Kings Alternate Logo 2012 - 2025

Los Angeles Kings

2012 - 2024

Simplified version of the current Crown logo.

Los Angeles Kings Alternate Logo 2012 - 2025

Los Angeles Kings

2012 - 2013

A crown in silver with purple and black highlights and hockey stick at the top.

An ever changing logo history, starting out as a shoulder logo in 1998, it got added to the front of their third jersey in 1999 and became the primary logo in 2002. In 2011 it was pushed back down to a third jersey logo before it was completely replaced with a purple-free version after 2013.

Los Angeles Kings Alternate Logo 2012 - 2013

Los Angeles Kings

2003 - 2013

A black, purple, and silver shield with crossed hockey sticks, a crown, a sun, and a lion wearing sunglasses featured on it.

Los Angeles Kings Alternate Logo 2003 - 2011

Los Angeles Kings

1999 - 2011

Simplified version of the Crown logo.

Los Angeles Kings Alternate Logo 1999 - 2011

Los Angeles Kings

1999 - 2002

A silver, black, and purple crown. Crossed hockey sticks at the top.

Los Angeles Kings Alternate Logo 1999 - 2002

Los Angeles Kings

1996

A king with a purple and black highlighted beard wearing a gold crown.

It is commonly referred to by fans as the "Burger King" logo.

Los Angeles Kings Alternate Logo 1996

Los Angeles Kings

1968 - 1975

Wordmark "KINGS" at the top of a shield and a crown below with arched "LOS ANGELES" underneath the shield.

Los Angeles Kings Alternate Logo 1968 - 1975

Los Angeles Kings

1968 - 1975

Wordmark "KINGS" in purple above a purple and yellow crown inside a purple and white pennant.

Los Angeles Kings Alternate Logo 1968 - 1975

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Choose your favorite Los Angeles Kings alternate crown logo?

Nostalgia in Modern Design with Los Angeles Kings!

We explore the fascinating world of retro logo trends and their resurgence in contemporary branding. Discover how designers incorporate nostalgia into modern logos, from vintage-inspired typography to classic color palettes...

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