SPORTS LOGO HISTORY

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Boston Bruins Wordmark Logo

boston-bruins-primary-logo

Boston Bruins

2026 - Present

A new version of a letter “B” in black trimmed in gold with eight gold spokes within a black circle.

Known as the Spoked-B logo.


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Bruins Wordmark Logo

The Boston Bruins have a long and storied history, dating back to 1924 when the team was founded, particularly in relation to the Boston Bruins Primary logo. Since then, the Bruins have undergone several iterations of their logo and wordmark. The original design featured a bear wearing skates with “Boston” written in an arch above it. This logo was updated several times until 1948 when they adopted their iconic “Spoked B,” which is still used today as part of their primary branding identity.

In 1995, the organization updated its look by introducing a new wordmark featuring bolder lettering that read "Bruins." This modernized version has become one of hockey's most recognizable logos due to its simplicity and timeless appeal; however, it wasn't without controversy at first since many fans felt that it lacked any real character or flavor compared to previous designs like the Spoked B or even earlier incarnations featuring bears on skates!

Today, both versions remain popular amongst fans who appreciate what each symbol represents for this historic franchise: tradition (the Spoked B) versus progress (the modernized wordmark). Although there may be some debate about which one is better suited for representing Boston's beloved hockey team - whether you're cheering them on from TD Garden or watching from home - both logos are sure to evoke memories and passion among dedicated followers alike!
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Boston Bruins Wordmark Logo 2008 - Present

Boston Bruins

2008 - Present

Double lined wordmark “BOSTON” in white on top with “BRUINS” in yellow with white trim.

Font: NHL Bruins
https://www.dafont.com/nhl-bruins.font

Boston Bruins Wordmark Logo 1996 - 2007

Boston Bruins

1996 - 2007

Double lined wordmark "BOSTON" on top and "BRUINS" in gold and black bold.

Font: Unknown

Boston Bruins Wordmark Logo 1996 - 2007

Boston Bruins

1996 - 2007

Wordmark "BRUINS" in gold and black bold.

Font: Unknown

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