Kings Primary Logo
The Los Angeles Kings have had a long and storied history with their primary logo. It all started in 1967 when the team was founded, and they adopted an iconic purple-and-gold shield logo featuring a crown at its center. This symbolized the city of Los Angeles’s regal status and the team’s commitment to excellence on the ice.
In 1988, this original design was updated slightly to create what is now known affectionately by fans as “the Burger King Crown Logo” due to its similarity with that restaurant chain's branding at that time period. The colors were changed from purple and gold to black and silver, which better represented LA's modern image while still maintaining respect for tradition through the use of similar shapes, such as stars around it, representing past success for both teams in hockey championships.
Finally, after more than two decades of using this version of their emblem, it underwent another update in 2011 where some minor changes were made, including adding white outlines around each shape along with making other small details sharper, like points on star tips or edges on curved lines giving them a more contemporary look without sacrificing any recognition value associated with previous iterations. This latest version has become widely accepted among diehard supporters who appreciate how much effort went into preserving brand identity over the years despite numerous updates throughout its lifetime.
2020 - Present
A black, white and silver pennant with the initials “LA” in white above a king’s black, white and silver crown. In 2019, slight changes versus the old logo just one additional silver stripe is added to the outside of the shield border.
2012 - 2019
In 2011, the Kings’ logo changed to its current incarnation. There was no more blue involved, and the city’s initials were heavily stressed overtop of the crown from the previous logo version. The holding element is a modern interpretation of the traditional shield which has a royal/medieval reference. The logo also features the armband stripe scheme from the Silver & Black jerseys as a dividing element between the “L.A.” on top and the Kings’ primary crown logo.
2003 - 2011
In 2003, the Kings went back to a large crown for their logo, but this crown was more modern and retained the blue, black and grey colors of the previous shield. For the first time, there was no mention of the city’s name or the team name on the logo.
1999 - 2002
Ten years after the silver-and-black logo was unveiled, the Kings changed logos again and they made substantial alterations to the crown, which shrunk drastically and was moved to the upper left corner of a shield that also included a shining sun, a lion, and two hockey sticks. The color scheme also changed: grey was minimized, and black and blue were emphasized.
1989 - 1998
The 1989 Kings logo went completely black. The small crown on the bottom is now in black. The outline has changed to go around all the text. The wordmark “LOS ANGELES” in black on top and the “KINGS” in black in the middle with streaking lines.
1988
In 1988, the Kings’ logo changed drastically. Gone was the purple and gold, replaced by a black-and-silver version of their previous logo. The change coincided with the acquisition of NHL icon Wayne Gretzky, and their new colors were a match with a different Los Angeles team called the Raiders.
1976 - 1987
After eight seasons, the Kings changed logos for the first time. The team added horizontal lines around the name to provide a sense of speed again similar to the Lakers logo. A wordmark “LOS ANGELES” in purple on top and “KINGS” in the middle in purple. A small crown at the bottom with a yellow and purple border in the shape of a hanging banner.
1968 - 1975
When the Kings debuted in the 1967 – 1968 season, the first logo was a traditional crown emblazoned with jewels with busy design elements for detail. A wordmark “LOS ANGELES” in purple at the top and “KINGS” in purple in larger letters above the crown. All surrounded by a yellow and purple border in the shape of a hanging banner.