SPORTS LOGO HISTORY

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Los Angeles Kings Primary Logo

los-angeles-kings-primary-logo

Los Angeles Kings

2025 - Present

A throwback logo to the one used by the club from 1988 to 1998. A wordmark “KINGS” in black italic with white highlight with black speed lines on a silver with white and black trim banner over a crown in black, and a wordmark “Los Angeles” is black on top.


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Kings Primary Logo

The Los Angeles Kings have had a long and storied history with their primary logo. It all started in 1967 when the team was founded, and they adopted an iconic purple-and-gold shield logo featuring a crown at its center. This symbolized the city of Los Angeles’s regal status and the team’s commitment to excellence on the ice.

In 1988, this original design was updated slightly to create what is now known affectionately by fans as “the Burger King Crown Logo” due to its similarity with that restaurant chain's branding at that time period, particularly in relation to the Los Angeles Kings Alternate logo. The colors were changed from purple and gold to black and silver, which better represented LA's modern image while still maintaining respect for tradition through the use of similar shapes, such as stars around it, representing past success for both teams in hockey championships.

Finally, after more than two decades of using this version of their emblem, it underwent another update in 2011 where some minor changes were made, including adding white outlines around each shape along with making other small details sharper, like points on star tips or edges on curved lines giving them a more contemporary look without sacrificing any recognition value associated with previous iterations. This latest version has become widely accepted among diehard supporters who appreciate how much effort went into preserving brand identity over the years despite numerous updates throughout its lifetime.
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Los Angeles Kings Primary Logo 2020 - 2025

Los Angeles Kings

2020 - 2025

A black, white, and silver pennant with the initials "LA" in white above a king's black, white, and silver crown.

One additional silver stripe was added to the outside of the shield border.

Los Angeles Kings Primary Logo 2012 - 2019

Los Angeles Kings

2013 - 2020

Initials "LA" in white on a black pennant with silver, white and black trim and a crown with hockey sticks at the bottom.

A white and black outline was added to the outside of the shield

Los Angeles Kings Primary Logo 2012 - 2013

Los Angeles Kings

2012 - 2013

This logo returns to the main shape of the design of a pennant, as their first logo was. Now in black and silver with a large initials "LA" in white at the top and a crown at the bottom.

Promotion of their third jersey logo to primary status.

Los Angeles Kings Primary Logo 2003 - 2011

Los Angeles Kings

2003 - 2012

In 2003, the Kings went back to a large crown for their logo, but this crown was more modern and retained the blue, black and grey colors of the previous shield. For the first time, there was no mention of the city’s name or the team name on the logo.

Los Angeles Kings Primary Logo 1999 - 2002

Los Angeles Kings

1999 - 2003

Ten years after the silver-and-black logo was unveiled, the Kings changed logos again and they made substantial alterations to the crown, which shrunk drastically and was moved to the upper left corner of a shield that also included a shining sun, a lion, and two hockey sticks. The color scheme also changed: grey was minimized, and black and blue were emphasized.

Los Angeles Kings Primary Logo 1989 - 1998

Los Angeles Kings

1996 - 1999

The Kings logo went completely black. The small crown on the bottom is now in black. The outline has changed to go around all the text. The wordmark "LOS ANGELES" in black on top and the "KINGS" in black in the middle with streaking lines.

White shadowing was eliminated on the wordmark "KINGS."

Los Angeles Kings Primary Logo 1989 - 1995

Los Angeles Kings

1989 - 1996

The Kings adopted a black and silver look while updating the logo slightly. The wordmark "KINGS" script now also enclosed within the shape of the original Kings pennant design.

Often referred to as the Chevrolet logo by fans due to its similarity in shape to the car company logo.

Los Angeles Kings Primary Logo 1988

Los Angeles Kings

1988 - 1989

In 1988, the Kings’ logo changed drastically. Gone was the purple and gold, replaced by a black-and-silver version of their previous logo. The change coincided with the acquisition of NHL icon Wayne Gretzky, and their new colors were a match with a different Los Angeles team called the Raiders.

Los Angeles Kings Primary Logo 1976 - 1987

Los Angeles Kings

1976 - 1988

After eight seasons, the Kings changed logos for the first time. The team added horizontal lines around the name to provide a sense of speed again similar to the Lakers logo. A wordmark "LOS ANGELES" in purple on top and "KINGS" in the middle in purple. A small crown at the bottom with a yellow and purple border in the shape of a hanging banner.

Los Angeles Kings Primary Logo 1968 - 1975

Los Angeles Kings

1968 - 1976

When the Kings debuted in the 1967 - 1968 season, the first logo was a traditional crown emblazoned with jewels with busy design elements for detail. A wordmark "LOS ANGELES" in purple at the top and "KINGS" in purple in larger letters above the crown. All surrounded by a yellow and purple border in the shape of a hanging banner.

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Hey, Kings Fans - Cast Our Vote!

Delve into the exhilarating NHL Team Logo Battle, where the Los Angeles Kings' logo, a symbol of our regal spirit and unyielding resolve, boldly faces off against the symbols of rival teams. Our logo, a majestic crown interlaced with the name 'LA Kings,' is more than just a design—it's a testament to our team's royal history and enduring strength. This emblem, deeply rooted in the sun-drenched spirit of Los Angeles, encapsulates the essence of the Kings—regal, relentless, and fiercely loyal. As Kings fans, we proudly sport this emblem, a badge of unwavering support. Join us in this thrilling competition as our logo ascends toward supremacy, embodying the indomitable spirit of the Los Angeles Kings and their devoted fans. Let's show them that our logo doesn't merely stand out—it reigns, symbolizing Los Angeles's relentless determination and unwavering pride in its team!

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We explore the fascinating world of retro logo trends and their resurgence in contemporary branding. Discover how designers incorporate nostalgia into modern logos, from vintage-inspired typography to classic color palettes...

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