The new and still active primary logo arrived for 2007 – 2008. The shark is much more three-dimensional, menacing, powerful. It’s bursting out of the logo to bite the hockey stick. Its teeth are razor sharp and its eyes glow with the same yellowy orange.

In 2008, a redesigned of the Sharks logo changed the shark position and look. The shark add a new color teal with black and white. The shark is still coming out of the top left corner and biting on a hockey stick.

According to the brain trust behind the design, the decision was deliberate, as they didn’t want to scare children. And the triangle wasn’t simply capitalizing on Pittsburgh’s success at the time, it actually stands for the Bay Area trifecta of San Jose, San Francisco and Oakland.

Full body shark black, white and teal with teeth in the attach mode swimming around the bold letters “SJ” white with teal and black trim.

Full body shark black, white and teal with teeth in the attach mode.

Partial body shark black, white and teal with teeth in the attach mode.

Full-body black and teal shark chomping stick.

The letters “SJ” in white with teal, silver and black. The orange diamond logo in the bottom right corner. The letters “SJ” stand for the city of San Jose.

Full-body black and teal shark chomping stick.