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Sports Logo History

San Antonio Spurs Primary Logo

san-antonio-spurs-primary-logo

In 1970, they became a regional franchise called the Texas Chaparrals, then they relocated to San Antonio in 1973. Team officials wanted a name that reflected the Western heritage of Texas, so a contest was held and the name Spurs was chosen. Spurs adding to their dynasty with another championship, their silver, and black logo has become front and center. But existing in the background is the retro "Fiesta" logo. With its tri-colored background, the Fiesta logo's been gone for more than a decade, but Spurs fans seem to embrace it more and more with each passing day.




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Choose your favorite San Antonio Spurs primary logo?




san-antonio-spurs-primary-logo
San Antonio Spurs
2017 - Present

Double arched wordmark “SAN ANTONIO” on top and “SPURS” on the bottom in black. The letter “U” is the alternate logo of a spur.


san-antonio-spurs-primary-logo-2003-2017
San Antonio Spurs
2003 - 2017

The distinctive logo of the wordmark “SPURS” in Eurostile font, with the stylized spur substituting for the letter “U,” has been a part of the team’s identity since their move to San Antonio. A wordmark “SAN ANTONIO” in white on top.


san-antonio-spurs-primary-logo-1990-2002
San Antonio Spurs
1990 - 2002

In 1990, they unveiled their new logo called the “Fiesta” logo. The logo had the silver spur with black text. The background was made to look like a flag with teal, pink and orange colors. It is said that those colors were used to represent the Mexican and Chicano population of San Antonio.


san-antonio-spurs-primary-logo-1974-1989
San Antonio Spurs
1974 - 1989

In 1976, the San Antonio Spurs moved to the NBA. Their new logo consisted of the wordmark “SPURS” in black with the “U” looking like a silver spur with silver trim. A wordmark “SAN ANTONIO” in black above.



dallas-chaparrals-primary-logo-1971-1973
Dallas Chaparrals
1971 - 1973

The Dallas Chaparrals featured logo is a blue chaparral bird running across the state of Texas dribbling a red, white and blue basketball. A wordmark “CHAPARRALS” in red.



texas-chaparrals-primary-logo-1970-1971
Texas Chaparrals
1970 - 1971

A blue chaparral bird running across the state of Texas with a red, white and blue basketball. A wordmark “CHAPARRALS” in red.


dallas-chaparrals-primary-logo-1968-1970
Dallas Chaparrals
1968 - 1970

Before moving to the NBA, the Spurs were in Dallas known as the Dallas/Texas Chaparrals. The Chaparrals logo was simply a light blue chaparral bird dribbling a red, white and blue basketball with black highlights.


NBA Logo Battle

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Sports Logo Battle

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Sports Logo Battle is where anything goes as all logos are eligible to battle it out. Any sport, logo or team could be in the logo battle. See if your team has made to the battle!
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Sports Logo News

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