The Phoenix Suns wordmark logo has been a staple of the franchise since its inception in 1968, particularly in relation to the Phoenix Suns Primary logo. The original design was created by American graphic designer and artist Charles Eames, who incorporated elements from the Arizona state flag into his iconic design. The orange circle with a yellow sunburst radiating outward became an instant hit with fans, and it remains one of the most recognizable logos in all of the professional sports today.

Over time, there have been some minor changes to the logo that reflect advances in technology or aesthetic preferences over time. In 1989 for example, they updated their look slightly by adding an outline around each letter as well as changing up some colors so that it would look better on television screens at home games or during broadcasts across America. This update also made sure to keep true to its roots while still providing something fresh for viewers watching from afar - something which is always important when trying to maintain brand recognition over decades worth of viewing experiences!

In 2020 however, things took another leap forward when they decided upon a new “Modernized” version which included more vibrant colors such as purple and turquoise along with sharper lines throughout each letter so that no matter what size you were looking at them from (such as on jerseys) you could make out every detail clearly without any difficulty whatsoever! It's this kind of attention-to-detail combined with staying true to its core values that make this particular wordmark logo stand out above all others within professional basketball circles; making sure everyone knows exactly who plays under those bright lights down south: The Phoenix Suns!