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Sports Logo History

New Orleans Pelicans Primary Logo

new-orleans-pelicans-primary-logo

The team said in a press release that its colors would be navy, gold and red; each color is represented in the city flag of New Orleans. The team formally adopted its new brand identity at the end of the 2012 - 2013 NBA season. Owner Tom Benson said in a statement, "The Pelican is a symbol for our city and region, and we're excited to start a new era in Louisiana basketball history."




Pelicans Alternate Logo
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Pelicans Team History


Choose your favorite New Orleans Pelicans logo - primary vs secondary?




new-orleans-pelicans-primary-logo
New Orleans Pelicans
2014 - Present

The new Pelicans primary logo has a red background with the wordmark “PELICANS” and “NEW ORLEANS” written in white, a pelican’s head in white, gold wings and a bill in red, a gold basketball and crescent and a red fleur de lis at the top.


Secondary Logo

new-orleans-pelicans-secondary-logo-2014-present
New Orleans Pelicans
2014 - Present

“NOLA” in white above a brown basketball and below a fleur-de-lis. A wordmark “PELICANS” on the bottom in white. The word “NOLA” stands for the city of New Orleans.


new-orleans-pelicans-secondary-logo-2014-present-2
New Orleans Pelicans
2014 - Present

A red, blue, and gold basketball with wordmark “CRESCENT CITY” on top and “BASKETBALL” on the bottom around it in white separated by a red leur-de-lis.


new-orleans-pelicans-secondary-logo-2014-present-3
New Orleans Pelicans
2014 - Present

The bird-de-lis logo, a pelican and a basketball inside a fleur-de-lis.



new-orleans-hornets-primary-logo-2009-2013
New Orleans Hornets
2009 - 2013

Updated Hugo the Hornet with “NOLA” across its chest. “NEW ORLEANS HORNETS” encompassing Hugo.


new-orleans-hornets-primary-logo-2003-2008
New Orleans Hornets
2003 - 2008

The move to New Orleans brought the same logo with the Charlotte Hornet. They changed the city name to “NEW ORLEANS” in teal. The hornet is dribbling a lighter orange basketball and “New Orleans” and a yellow “H” on the chest.



charlotte-hornets-primary-logo-1989-2002
Charlotte Hornets
1989 - 2002

The first logo for the Charlotte Hornets is a hornet with white basketball shoes dribbling a orange basketball surrounded by a wordmark “CHARLOTTE HORNETS.”


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Sports Logo Battle
Sports Logo Battle is where anything goes as all logos are eligible to battle it out. Any sport, logo or team could be in the logo battle. See if your team has made to the battle!
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Sports Logo News

Celtics’ Leprechaun Logo Has Irish Luck

April 19, 2021

Los Angeles Sparks’ New Logo Pays Respect to Long History in the Area

April 3, 2021

A 100 Year Toronto Maple Leafs Logo History

March 26, 2021

The Story Behind Saint Louis University’s Lucky Billiken

March 25, 2021

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