The team said in a press release that its colors would be navy, gold and red; each color is represented in the city flag of New Orleans. The team formally adopted its new brand identity at the end of the 2012 - 2013 NBA season. Owner Tom Benson said in a statement, "The Pelican is a symbol for our city and region, and we're excited to start a new era in Louisiana basketball history."
2014 - Present
The new Pelicans primary logo has a red background with the wordmark “PELICANS” and “NEW ORLEANS” written in white, a pelican’s head in white, gold wings and a bill in red, a gold basketball and crescent and a red fleur de lis at the top.
Secondary Logo
2014 - Present
“NOLA” in white above a brown basketball and below a fleur-de-lis. A wordmark “PELICANS” on the bottom in white. The word “NOLA” stands for the city of New Orleans.
2014 - Present
A red, blue, and gold basketball with wordmark “CRESCENT CITY” on top and “BASKETBALL” on the bottom around it in white separated by a red leur-de-lis.
2014 - Present
The bird-de-lis logo, a pelican and a basketball inside a fleur-de-lis.
2009 - 2013
Updated Hugo the Hornet with “NOLA” across its chest. “NEW ORLEANS HORNETS” encompassing Hugo.
2003 - 2008
The move to New Orleans brought the same logo with the Charlotte Hornet. They changed the city name to “NEW ORLEANS” in teal. The hornet is dribbling a lighter orange basketball and “New Orleans” and a yellow “H” on the chest.
1989 - 2002
The first logo for the Charlotte Hornets is a hornet with white basketball shoes dribbling a orange basketball surrounded by a wordmark “CHARLOTTE HORNETS.”