The Chicago Bulls' alternate logo history is a long and storied one, particularly in relation to the Chicago Bulls Wordmark logo. From the early days of the franchise to the modern day, there have been several unique logos that have represented this iconic team. The first alternate logo was introduced in 1985 and featured a basketball with two horns protruding from either side – an homage to their mascot, Benny the Bull. This design was used until 1990 when it was replaced by another classic logo featuring three stars above “Chicago” written in block letters across its center.

In 1996, after Michael Jordan's return to basketball following his brief retirement period, a new alternate bull-head design came onto the scene as part of his comeback campaign; this version has since become one of the most popular designs associated with Chicago Bulls' branding over time! The current iteration features an updated look that includes more detail on both sides of Benny's head along with subtle shading for added dimensionality - making it stand out even further amongst other NBA teams' logos today!

The Chicago Bull's alternative Logo History is filled with iconic images that represent not only their team but also their city itself; each emblem carries its own unique story behind it and serves as a testament to how far they've come since joining the league back in 1966! With each passing year comes changes or updates made towards creating something special & timeless - all while staying true at heart to what fans know & love about them: A strong commitment to winning excellence no matter what colors are worn on the court any given night out there.