The Bruins alternate logo history is a simple one throughout their many years in Boston. Not a lot of alternate logos, however, they are well done with the exception of the first alternate logo from 1977 - 1995. The current alternate logo is classic with the walking bear and the wordmark Boston Bruins a redesign of a former primary logo, but the design of the bear in 1977 is a funky looking bear.
2008 - Present
A bear walking below a wordmark “BOSTON” in a yellow semi-circle with a black outline and “BRUINS” in white on a black ribbon banner.
Updated version of the Bruins primary logos from 1924 – 1926 and 1927 – 1932.
1996 - 2007
The head of a brown bear with a yellow outline.
1977 - 1995
Yellow bruin bear with black and brown zig zag stripes.