Bruins Wordmark Logo

The Boston Bruins have a long and storied history, dating back to 1924 when the team was founded. Since then, the Bruins have undergone several iterations of their logo and wordmark. The original design featured a bear wearing skates with “Boston” written in an arch above it. This logo was updated several times until 1948 when they adopted their iconic “Spoked B,” which is still used today as part of their primary branding identity.

In 1995, the organization updated its look by introducing a new wordmark featuring bolder lettering that read "Bruins." This modernized version has become one of hockey's most recognizable logos due to its simplicity and timeless appeal; however, it wasn't without controversy at first since many fans felt that it lacked any real character or flavor compared to previous designs like the Spoked B or even earlier incarnations featuring bears on skates!

Today, both versions remain popular amongst fans who appreciate what each symbol represents for this historic franchise: tradition (the Spoked B) versus progress (the modernized wordmark). Although there may be some debate about which one is better suited for representing Boston's beloved hockey team - whether you're cheering them on from TD Garden or watching from home - both logos are sure to evoke memories and passion among dedicated followers alike!