Sacramento Kings Primary Logo
Sacramento Kings Primary Logo History
The new primary emblem is inspired by the Kings classic logo from 1985. It is reimagined to reflect the civic and franchise pride that has lasted and grown for a generation. Now, with a clean, modern look – a reshaped crown, refined basketball and new typeface that puts Sacramento front and center – the new identity draws from the team’s ambitious beginnings and reminds our region and the world that Sacramento is undergoing a transformation.
Sacramento Kings Primary Logo
2016 - Present
The new primary logo closely resembles the team’s original logo created back when the franchise moved from Kansas City to Sacramento in 1985. A wordmark “KINGS” in purple in between a purple crown and a silver basketball. In addition a wordmark “SACRAMENTO” in white above the basketball.
Sacramento Kings Primary Logo 1995 – 2016
1995 - 2016
In 1994, the Kings radically changed their look, adopting a new color scheme of purple, silver, black and white. The Kings logo comprises of a King’s crown with two spears in the background and a purple basketball at the bottom. A wordmark “SACRAMENTO” in white on a purple banner on top and a wordmark “KINGS” in white on a purple background in the center of the logo.
Sacramento Kings Primary Logo 1986 – 1994
1986 - 1994
This logo has made the transition to it’s third city, Sacramento. Again the red crown on top with the wordmark “KINGS” in white and a blue basketball on the bottom half of the logo. A new wordmark “SACRAMENTO” in blue on top of the logo.
Kansas City Kings Primary Logo 1976 – 1985
Kansas City Kings
1976 - 1985
The logo of a crown on top and a bottom half of the basketball was also carried over from the previous logo. The wordmark “KANSAS CITY”, in blue, was placed above the logo. The wordmark “KINGS”, in white, was placed on the crown.
Kansas City-Omaha Kings Primary Logo 1973 – 1975
Kansas City-Omaha Kings
1973 - 1975
The move to Kansas City, brought the same logo with the team. The red crown with the wordmark “KINGS” in white at the bottom and a blue basketball below the crown. The bottom wordmark is now “KANSAS CITY OMAHA” in blue.
Cincinnati Royals Primary Logo 1972
In 1971, the team would adopt a red crown with a blue half-basketball below it. The wordmark “CINCINNATI”, in blue, was placed above the logo. The wordmark “ROYALS”, in white, was placed on the red crown.
Cincinnati Royals Primary Logo 1958 – 1971
1958 - 1971
Upon moving to Cincinnati in 1957, the team logo became a basketball with a cartoon face. The basketball was depicted as wearing a crown with the city of Cincinnati within it. The wordmark “CINCINNATI” is featured above the logo while the wordmark “ROYALS” is below. The crown also had the team name on it. This logo is white with blue outlines.
Rochester Royals Primary Logo 1946 – 1957
1946 - 1957
The initial Rochester Royals logo featured a blue and white shield with the wordmark “ROCHESTER” on the top in white, with a white banner with the wordmark “ROYALS” on it.