Clippers Primary Logo

The San Diego Clippers' primary logo has a long and storied history. The original logo was designed in 1978 when the team first moved from Buffalo to California. It featured an orange basketball with blue and white stripes, along with the words “Clippers” written across it in red lettering. This design remained unchanged until 1984, when the colors were changed to navy blue, light blue, and white as part of a re-branding effort by then-owner Donald Sterling.

In 2010, after decades of mismanagement under Sterling's ownership that saw multiple changes to their logos over time (including one featuring an abstract sailboat), new owner Steve Ballmer decided it was time for another change - this time back towards their roots: they unveiled a new logo featuring two crossed swords beneath an American flag motif inside of which resided that same classic orange basketball from 1978!

The current San Diego Clippers primary logo is thus very much inspired by its past while also being modernized for today's fans; this makes it both recognizable and fresh at the same time! It serves as a testament not just to how far this franchise has come but also to how resilient they have been throughout all these years despite numerous highs & lows along their journey – no matter what happens on or off the court going forward there will always be those two crossed swords proudly representing them every step of the way!