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Sports Logo History

Charlotte Hornets Primary Logo

charlotte-hornets-primary-logo

“We recognize the heritage behind the original logo and our goal was to connect to the past but also include elements of evolution,” Fred Whitfield added. The city’s rebelliousness, aggressiveness, and protective attributes date to the Revolutionary War when British commander General Cornwallis referred to Charlotte as “a hornet’s nest of rebellion.”




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Hornets Team History


Choose your favorite Charlotte Hornets/Bobcats primary logo?




charlotte-hornets-primary-logo
Charlotte Hornets
2015 - Present

The new Hornets logo utilizes the purple and teal color palette and features an aggressive looking hornet that is ready to attack. Its piercing eyes, raised antennae, expanded wings and pointed stinger depict its relentless intensity. Incorporated within the logo is a basketball that doubles as the hornet’s body. The logo contains several odes to that of the original Hornets with its white wings, white accents within its eyes, a stinger and the inclusion of a basketball. A wordmark “CHARLOTTE HORNETS” in white.



charlotte-bobcats-primary-logo-2013-2014
Charlotte Bobcats
2013 - 2014

In 2013 a new color scheme added to the existing logo. The Bobcat is now in gray and not orange. The wordmark “BOBCATS” is now in white and the wordmark “CHARLOTTE” now in orange and inside the logo and not on top of the logo.



charlotte-bobcats-primary-logo-2005-2007
Charlotte Bobcats
2005 - 2007

The first Bobcats logo comprises of a snarling orange bobcat with the wordmark “BOBCATS” above the cat. An additional wordmark on top of the logo “CHARLOTTE” in blue.


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Sports Logo News

Montreal Impact Start a Complete ReBranding

January 20, 2021

Clean Up on the Atlanta Hawks Primary Logo

January 8, 2021

Red Wings’ Logo Endures for More Than 70 Years

January 1, 2021

Edmonton Football Team Name, Takes Over for the Eskimos

December 19, 2020

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