Charlotte Hornets Primary Logo
“We recognize the heritage behind the original logo and our goal was to connect to the past but also include elements of an evolution,” Fred Whitfield added. The city’s rebelliousness, aggressiveness and protective attributes date to the Revolutionary War when British commander General Cornwallis referred to Charlotte as “a hornet’s nest of rebellion."
2015 - Present
The new Hornets logo utilizes the purple and teal color palette and features an aggressive looking hornet that is ready to attack. Its piercing eyes, raised antennae, expanded wings and pointed stinger depict its relentless intensity. Incorporated within the logo is a basketball that doubles as the hornet’s body. The logo contains several odes to that of the original Hornets with its white wings, white accents within its eyes, a stinger and the inclusion of a basketball. A wordmark “CHARLOTTE HORNETS” in white.
2013 - 2014
In 2013 a new color scheme added to the existing logo. The Bobcat is now in gray and not orange. The wordmark “BOBCATS” is now in white and the wordmark “CHARLOTTE” now in orange and inside the logo and not on top of the logo.
2008 - 2012
Slight change in color of bobcat, as the orange is a little lighter in color. All other items in the logo did not change.
2005 - 2007
The first Bobcats logo comprises of a snarling orange bobcat with the wordmark “BOBCATS” above the cat. An additional wordmark on top of the logo “CHARLOTTE” in blue.