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Sports Logo History

Boston Celtics Primary Logo

boston-celtics-primary-logo

The world-famous leprechaun figure that has served as the Celtics logo for over 65 years. The leprechaun was originally created by Red Auerbach’s brother Zang, the leprechaun has evolved to a Boston looking human leprechaun.




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Celtics Team History


Choose your favorite Boston Celtics primary logo?




boston-celtics-primary-logo
Boston Celtics
1997 - Present

The world-famous figure has his left eye winking at you, his left hand resting on his shillelagh, his right index finger is pointing straight upward with a brown basketball sitting atop, his left foot crossed over and to the side of the right foot, he possesses a big smile (with a pipe projecting from the right corner of his mouth) and he is dressed in black buckle shoes, black pants, a gold front-button vest with a matching bow tie (with green three-leaf clovers displayed prominently in view on both), a long-sleeved white shirt and all topped off with a black derby hat with the same matching three-leaf clovers. A wordmark “BOSTON CELTICS” in white arched around the logo in a green circle.



boston-celtics-primary-logo-1977-1996
Boston Celtics
1977 - 1996

The latest version of Boston’s logo is now a one-colored green leprechaun logo, with the leprechaun traced in black with only green and white clothes. He is still spinning a basketball on one finger and leaning on a cane. The background basketball is gone and replaced with a green ring with the wordmark “BOSTON CELTICS” in white.


boston-celtics-primary-logo-1969-1976
Boston Celtics
1969 - 1976

The redesigned green, white and black leprechaun in 1969 is now spinning a basketball on his finger and leaning on a cane and wearing a green Irish hat. The leprechaun is on top of a red basketball background with a black outline for a 3-D effect.



boston-celtics-primary-logo-1961-1968
Boston Celtics
1961 - 1968

New version of the “leprechaun logo” with orange add to the background. The crowned leprechaun has not changed.



boston-celtics-primary-logo-1951-1960
Boston Celtics
1951 - 1960

The leprechaun logo was originally designed by Zang Auerbach, the brother of Celtics head coach Red Auerbach. The crowned leprechaun is black, white and green. He is jumping holding cane.



boston-celtics-primary-logo-1947-1950
Boston Celtics
1947 - 1950

The Celtics first logo is a white shamrock with a wordmark “CELTICS” above it, wrapped in a green circle background.


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Sports Logo News

Montreal Impact Start a Complete ReBranding

January 20, 2021

Clean Up on the Atlanta Hawks Primary Logo

January 8, 2021

Red Wings’ Logo Endures for More Than 70 Years

January 1, 2021

Edmonton Football Team Name, Takes Over for the Eskimos

December 19, 2020

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