Celtics Primary Logo
The world-famous leprechaun figure has served as the Boston Celtics logo for over 65 years. The leprechaun was originally created by Red Auerbach's brother Zang, the leprechaun has evolved into a Boston-looking human leprechaun.
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1997 - Present
The world-famous figure has his left eye winking at you, his left hand resting on his shillelagh, his right index finger is pointing straight upward with a brown basketball sitting atop, his left foot crossed over and to the side of the right foot, he possesses a big smile (with a pipe projecting from the right corner of his mouth) and he is dressed in black buckle shoes, black pants, a gold front-button vest with a matching bow tie (with green three-leaf clovers displayed prominently in view on both), a long-sleeved white shirt and all topped off with a black derby hat with the same matching three-leaf clovers. A wordmark “BOSTON CELTICS” in white arched around the logo in a green circle.
1977 - 1996
The latest version of Boston’s logo is now a one-colored green leprechaun logo, with the leprechaun traced in black with only green and white clothes. He is still spinning a basketball on one finger and leaning on a cane. The background basketball is gone and replaced with a green ring with the wordmark “BOSTON CELTICS” in white.
1969 - 1976
The redesigned green, white and black leprechaun in 1969 is now spinning a basketball on his finger and leaning on a cane and wearing a green Irish hat. The leprechaun is on top of a red basketball background with a black outline for a 3-D effect.
1961 - 1968
A new version of the “leprechaun logo” with orange add to the background. The crowned leprechaun has not changed.
1951 - 1960
The leprechaun logo was originally designed by Zang Auerbach, the brother of Celtics head coach Red Auerbach. The crowned leprechaun is black, white, and green. He is jumping holding a cane.
1947 - 1950
The Celtics first logo is a white shamrock with a wordmark “CELTICS” above it, wrapped in a green circle background.