Blues Wordmark Logo

The St. Louis Blues are a professional hockey team based in St. Louis, Missouri, and members of the Central Division of the Western Conference of the National Hockey League (NHL). The franchise was founded in 1967 as one of six teams to join the NHL as part of an expansion that year. Since then, they have become iconic on both local and national sports stages, with their recognizable wordmark logo featured prominently throughout their history.

The original logo for this beloved franchise features a bold blue “STL” above a red musical note set against a white background with black trimming around its edges. This design first appeared during the 1968-69 season when then-owner Sid Salomon III adopted it after he purchased majority ownership rights from founder Sidney Salomon Jr., who had passed away earlier that same year due to illness at age 56 years old. The colors were chosen to represent those found in traditional blues music—red for passion, white for purity, and blue representing sadness or sorrow—while also paying homage to his father’s memory through its use within this new symbol which has since become synonymous with success over time thanks largely due changes made over time including minor tweaks such as recoloring elements or changing fonts used but still retaining much if not all aspects intact even today into 2021 where it stands now among other modernized logos seen across many leagues worldwide while maintaining its classic charm unique only unto itself.

Today, more than fifty years later since first appearing back during the 1968-69 season, the wordmark logo remains unchanged yet unmistakable no matter what context is presented, whether befitting local arenas or ice rinks near the home where fans cheer loudest each game night regardless of outcome win lose draw like such a long-lasting legacy lives on always through generations come to go may never die out utterly everlasting bond strong ties binds them together like glue unchanging, the timeless image will always remain faithful despite any alterations done past present future too!