Salt Lake City has long been a hub for sports. The Utah Jazz are a household name in the NBA, while Real Salt Lake won the MLS Cup in 2009, despite David Beckham being at the height of his fame in Los Angeles. In April 2024, the landscape expanded even further as it was announced that the Beehive State was getting another team, this time in the NHL.
Initially christened as the Utah Hockey Club, the Crossroads of the West's newest outfit embarked upon its maiden foray onto the ice last season, and it did so with a stellar cast of superstars. Clayton Keller and Logan Cooley fired the new boys to a respectable 38 wins in their debut season, more than both the more established Chicago Blackhawks and Nashville Predators. But even so, that isn't enough to convince NHL betting sites of any Stanley Cup credentials next season.
The latest NHL lines and futures have Utah listed as a middle-of-the-pack +4000 outsider for glory next season. But when punters look over those odds lists, they won't see Utah Hockey Club listed. Instead, they will see the newly christened Utah Mammoth, a rebrand that has seen the franchise adopt a stunning new logo, which we are here to tell you all about.
Utah’s Fan-Led Transformation
The journey that brought the Mammoth to life took over a year to conclude, with more than 850,000 ballots cast through four rounds of voting to select a new identity. The franchise-winning Smith family invited the people of Utah to share in defining the team’s legacy, an approach that wasn't just innovative but downright radical. It rejected the sterile detachment of typical branding exercises and put real power into the hands of the fans.
The name “Mammoth” was duly selected, and it resonated with fans for reasons that go deeper than mascot appeal. Utah’s landscape is rich in evidence of prehistoric mammoths. Fossil remains discovered in Huntington Canyon, Bear Lake, and Park City tell the story of ancient giants that once called these lands home. The team chose not the plural "Mammoths," but the singular "Mammoth," to symbolize unity and collective strength. According to owner Ryan Smith, this brand is not just a symbol for our hockey club—it’s a banner for all of Utah.
Powerful New Logo
The new primary logo has been crafted by the renowned design firm Doubleday & Cartwright, and they have created one of the NHL's great emblematic masterpieces. The new creation depicts a charging mammoth, its head crowned with the snow-capped peaks of the Wasatch Range, one of the most recognizable landmarks for all Utahns. Upon closer inspection, the leftmost snow cap cleverly doubles as the angular silhouette of the state of Utah, providing an intentional—and somewhat hidden—nod to local pride.
But that isn't the only clever feature in this work of art. The jagged lines forming the base of the mammoth’s image create a bold “M," while the upwardly curved tusk subtly forms a “U.” Utah Mammoth, get it? Both letters are fused into the visual structure of the logo, acting as shorthand for the franchise’s dual identity and tying into the team’s #TusksUp rallying cry.
The logo’s Rock Black, Salt White, and Mountain Blue palette conveys the raw strength of the state's spectacular terrain, the icy prowess of winter, and the promise of fresh beginnings. For supporters, they will be hoping that those beginnings, platformed last season, can blossom into early success next term. As a once-adored TV show once repeatedly stated, "Winter is Coming."
What of the New Uniform?
Utah’s new kit delivers a one-two punch of both tradition and flair. The Rock Black, Salt White, and Mountain Blue scheme, featured prominently on their stunning logo, binds the present to the club’s fledgling history. But visual evolution surges forward:
Home Jersey: Front and center, the Mountain Mammoth logo—intimidation crystallized. On the shoulders, a state patch and hockey stick patch echo the sense of place.
Away Jersey: “UTAH” dominates in Mammoth Sans, angled at 10 degrees—a nod to the famous slopes of the region. These letters do more than spell a state; they declare intent.
Hidden Details: Inside every collar, the inscription “Est. 2024” serves as a quiet yet confident reminder of where the journey began. Who knows how far they will go in the years to come?
Jerseys won’t just be seen—they’ll be showcased all over both city and state throughout the course of the next year. Caleb Desnoyers recently sported it on center stage when he was selected by the Mammoth fourth overall in the 2025 draft, and he won't be the only one. If the speed with which 11,000 season tickets were sold ahead of Utah's debut campaign is anything to go by, expect a surge in demand by fans desperate to get their hands on Mammoth gear that will quickly turn into the currency of Utah pride.