SPORTS LOGO HISTORY

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NHL Primary Logo

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Primary Logos

National Hockey League

The NHL’s logo history is quite extensive going back to the beginning years of 1917 and before. In the NHL’s rich history of logos they have produced and used many NHL primary logos, NHL alternate logos and NHL wordmark logos.

The famous NHL shield logo was introduced in 1946 (according to other sources, in 1917). It featured a shield shape given in orange and black colors.

The current NHL logo, which was adopted in 2005, looks very similar to the previous one, at least the core visual metaphor remains the same: a shield shape. However, the black-and-brown color scheme has been replaced by the black-and-white one (with shades of silver grey). One more notable change refers to the way the diagonal lettering is positioned (it goes upward now). The typeface has also been slightly tweaked.

Sports Logo History has more than a thousand of NHL primary logos for you to look through from every current NHL’s teams and every past NHL’s teams. NHL primary logos are the front and center mouthpiece of the NHL team. Each NHL primary logo’s brand is highlighted here at Sports Logo History.

See each and every NHL team’s logo. Click on any logo to see the team.

anaheim-ducks-primary-logo

Anaheim Ducks

The current Ducks logo, the D-Foot simplified the previous logo that came before it in 2007 - 2013. Rather than spelling out the whole team name, the webbed "D" from the previous logo was enlarged…

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arizona-coyotes-primary-logo

Arizona Coyotes

The Kachina logo returns as the Arizona Coyotes full-time primary logo. The logo remains the same as it did in the late 1990s, a kachina-doll style coyote posed in the shape of a letter "A"…

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boston-bruins-primary-logo

Boston Bruins

The black "B" has a gold outline with black trim. The yellow spokes are now symmetrical with a bold black border. The thick black circle remains with the gold trim. The shade of gold was…

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buffalo-sabres-primary-logo

Buffalo Sabres

The Buffalo Sabres logo features a white buffalo, a symbol of good luck, leaping in between two crossed sabres on a royal blue circle trimmed in gold. The Sabres first adopted this style of logo…

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calgary-flames-primary-logo

Calgary Flames

The Calgary Flames return to their original logo and colors as the team goes retro for the 2021 season. The flaming letter "C," used by the team since their first season in Calgary in 1980…

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carolina-hurricanes-primary-logo

Carolina Hurricanes

The 2000 logo changes to the "Eye of Hurricane" logo were very minor. Clean edges and colors is the only improvements to the logo.

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chicago-blackhawks-primary-logo

Chicago Blackhawks

The current Blackhawk logo is a side view of an native American with war paint on his face in red, black and white. His hair is black with a yellow outline and has four different…

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colorado-avalanche-primary-logo

Colorado Avalanche

The current logo has had a little shade added to it a few years later, but the actual logo hasn’t changed. The mountainous “A” stands prominently, with a streaking avalanche that wraps around and over,…

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columbus-blue-jackets-primary-logo

Columbus Blue Jackets

The red, white and blue flag is wrapping around the white and silver star in the background is the Ohio state flag, which is fitting for the only NHL team based in the state. And…

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dallas-stars-primary-logo

Dallas Stars

The logo was a silver, beveled star with a silver and black D, outlined in Victory green and silver. For the 2022 season, the Stars brightened the shade of green used on this logo to…

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detroit-red-wings-primary-logo

Detroit Red Wings

With the name Red Wings came a logo that has stood the test of time and represents a perfect fit with the Motor City. The crisp, clean, detailed, yet simple red and white look has…

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edmonton-oilers-primary-logo

Edmonton Oilers

The Oilers' wordmark "OILERS" is in blue in the original custom font, as well as the encompassing blue ring, and the oil drop is orange in the top center. Colors to rematch their original 1979…

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florida-panthers-primary-logo

Florida Panthers

The new Panthers primary logo includes a more mature and stoic panther inside a shield with “Florida” set in a tab across the top of the mark.

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los-angeles-kings-primary-logo

Los Angeles Kings

A black, white and silver pennant with the initials "LA" in white above a king's black, white and silver crown. In 2019, slight changes versus the old logo just one additional silver stripe is added…

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minnesota-wild-primary-logo

Minnesota Wild

The new and cleaner head of a black bear created using Minnesota-area scenery, green pine trees, a wheat colored river, a red sky, yellow sun set and white shooting star. The wordmark "Minnesota Wild" was…

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montreal-canadiens-primary-logo

Montreal Canadiens

The change to the current logo is again a closed red letter "C," with its top and bottom edges curling into each other in a symmetrical shape. The "C" and the "H" are fused together.…

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nashville-predators-primary-logo

Nashville Predators

This logo is a slightly different take on the original, with an altered color scheme and simpler design. Also, the tiger’s eye now has a more distinct pupil. The logo features the side head shot…

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new-jersey-devils-primary-logo

New Jersey Devils

The Devils' logo is a monogram of the letters "N" and "J" rendered with devil horns at the top of the "J" and a pointed tail at the bottom. The logo sits inside an open…

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new-york-islanders-primary-logo

New York Islanders

Beginning in 2008, the Islanders introduced another modification to their original logo. The "new" logo, once again in royal blue, now features four orange stripes on the hockey stick instead of three, representing the four…

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new-york-rangers-primary-logo

New York Rangers

A red, white, and blue shield with the wordmark "NEW YORK" across the top and "RANGERS" slanted across the shield. A new shade of blue.

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ottawa-senators-primary-logo

Ottawa Senators

Known as the Senators Centurion logo, this design features the profile of a Roman senator wearing a gold helmet placed inside a black circle. To the left is a red helmet decoration as well as…

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philadelphia-flyers-primary-logo

Philadelphia Flyers

A black P-Wing with an orange circle in the middle. The Flyers classic orange and black winged-P that oozes hard-nosed hockey and harkens back to the Broad Street Bullies days. The letter "P" stands for…

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pittsburgh-penguins-primary-logo

Pittsburgh Penguins

The Penguins released their 50th anniversary logo for the upcoming season, which had not a hint a Vegas gold — a lighter, more metallic color — but instead, featured the Lemieux-era Pittsburgh gold — similar…

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san-jose-sharks-primary-logo

San Jose Sharks

The new and still active primary logo arrived for 2007 - 2008. The shark is much more three-dimensional, menacing, powerful. It’s bursting out of the logo to bite the hockey stick. Its teeth are razor…

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seattle-kraken-primary-logo

Seattle Kraken

The original Kraken logo features a custom letter "S" in two tones of ice blue and dark blue. The red-eye of the Kraken has been affixed on its prey for some time. A single Kraken…

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st-louis-blues-primary-logo

St. Louis Blues

The emblem the team proudly displays is called "the Blue Note." The Blue Note was taken from the music scale and represents the team's name. The classic note logo featured a blue note with wings…

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tampa-bay-lightning-primary-logo

Tampa Bay Lightning

The current Lightning logo is a more traditional, simple look that removed the team’s name and city altogether. The circle around the bolt that has always been there remains, while the bolt itself is a…

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toronto-maple-leafs-primary-logo

Toronto Maple Leafs

Inspired by the classic Leafs logo of the 1940’s to 1960’s, the club’s new mark has a number of design characteristics that distinguish it. On February 2, 2016, the team unveiled a new logo that…

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vancouver-canucks-primary-logo

Vancouver Canucks

A dark blue, white and grey Orca whale bursting out of the ice in the shape of a letter "C." The arched "VANCOUVER" wordmark removed for 2019 - 2020 season.

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vegas-golden-knights-primary-logo

Vegas Golden Knights

A knight's helmet with a letter "V" in the negative space using the colors steel grey, gold, and black on top of a black with a gold trim shield.

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washington-capitals-primary-logo

Washington Capitals

The “T” in Capitals forms a hockey stick that has a red puck next to it and the three stars along the top are an addition to the original look. The red, white and blue…

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winnipeg-jets-primary-logo

Winnipeg Jets

The design for the new logo, which was developed in partnership with Reebok and the NHL. The notch in the white portion appropriately and deliberately points north. The Jets logo is a grey jet flying…

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