The Los Angeles Kings is an iconic NHL franchise that has been around since 1967, particularly in relation to the Los Angeles Kings Wordmark logo. They have had several alternate logos to accompany their classic primary logo throughout the years. The first of these was introduced in 1988 and featured a crown atop a shield with the team name written across it. This design would remain in use until 1998, when it was replaced by another featuring a more modernized look and feel.

In 2011, the Kings unveiled yet another alternate logo that featured their wordmark inside an outline of California with palm trees on either side to symbolize Los Angeles’s sunny climate. This design remained until 2015, when they unveiled yet another version, which included two swords crossed behind their wordmark and some stars at its base for added flair and symbolism associated with royalty and power.

These various designs reflect how much pride the organization takes in being based out of one of America’s most renowned cities while paying homage to its rich hockey history throughout each iteration. As such, these alternative logos serve not only as visual representations but also as reminders about what makes this team so special – something that can never be taken away from them, no matter what happens in the future.