A black, white and silver pennant with the initials “LA” in white above a king’s black, white and silver crown. In 2019, slight changes versus the old logo just one additional silver stripe is added to the outside of the shield border.

In 2011, the Kings’ logo changed to its current incarnation. There was no more blue involved, and the city’s initials were heavily stressed overtop of the crown from the previous logo version. The holding element is a modern interpretation of the traditional shield which has a royal/medieval reference. The logo also features the armband stripe scheme from the Silver & Black jerseys as a dividing element between the “L.A.” on top and the Kings’ primary crown logo.

In 2003, the Kings went back to a large crown for their logo, but this crown was more modern and retained the blue, black and grey colors of the previous shield. For the first time, there was no mention of the city’s name or the team name on the logo.

Ten years after the silver-and-black logo was unveiled, the Kings changed logos again and they made substantial alterations to the crown, which shrunk drastically and was moved to the upper left corner of a shield that also included a shining sun, a lion, and two hockey sticks. The color scheme also changed: grey was minimized, and black and blue were emphasized.

The 1989 Kings logo went completely black. The small crown on the bottom is now in black. The outline has changed to go around all the text. The wordmark “LOS ANGELES” in black on top and the “KINGS” in black in the middle with streaking lines.

In 1988, the Kings’ logo changed drastically. Gone was the purple and gold, replaced by a black-and-silver version of their previous logo. The change coincided with the acquisition of NHL icon Wayne Gretzky, and their new colors were a match with a different Los Angeles team called the Raiders.

After eight seasons, the Kings changed logos for the first time. The team added horizontal lines around the name to provide a sense of speed again similar to the Lakers logo. A wordmark “LOS ANGELES” in purple on top and “KINGS” in the middle in purple. A small crown at the bottom with a yellow and purple border in the shape of a hanging banner.

When the Kings debuted in the 1967 – 1968 season, the first logo was a traditional crown emblazoned with jewels with busy design elements for detail. A wordmark “LOS ANGELES” in purple at the top and “KINGS” in purple in larger letters above the crown. All surrounded by a yellow and purple border in the shape of a hanging banner.