“As an organization, we wanted to get back to our roots, when Conn Smythe first changed the team logo to the Maple Leaf in 1927,” said Brendan Shanahan, Toronto Maple Leafs President, and Alternate Governor. “Inspired by the badge that he and his fellow Canadian soldiers wore during World War I, Smythe wanted his team to wear the badge with ‘honor, pride, and courage. This is our goal for the next chapter in Leafs history. We are committed to restoring the Toronto Maple Leafs to a proud and prominent place and this classic logo will connect the team’s championship legacy with an exciting and proud future for our players, our city and for our fans.”
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2016 - Present
Inspired by the classic Leafs logo of the 1940’s to 1960’s, the club’s new mark has a number of design characteristics that distinguish it. On February 2, 2016, the team unveiled a new logo that will be adopted for 2016 – 2017 season in honor of its centennial; it returns the logo to a form inspired by the earlier designs, with 31 points to allude to the 1931 opening of Maple Leaf Gardens, and 17 veins in reference of its 1917 establishment. 13 of the veins are positioned along the top portion in honor of its 13 Stanley Cup victories.
1988 - 2016
In 1987 the maple leafs logo made some slight changes of the shape of the maple leaf. Still have the blue maple leaf with a wordmark “TORONTO MAPLE LEAFS” in white.
1971 - 1987
In 1971 the font of the wordmark change to a bolder font. Still have the blue maple leaf with a wordmark “TORONTO MAPLE LEAFS” in white.
1968 - 1970
Toronto changed the shape of its Maple Leaf to match the one on the Canadian flag. The blue maple leaf with a wordmark “TORONTO MAPLE LEAFS” in white.
1964 - 1967
The 1964 Maple Leafs logo, add a white border just inside the edge of the maple leaf. The design of the maple leaf, leaf’s veins and the wordmark all stayed the same.
1939 - 1963
Toronto went with a more condensed crest from 1939 to 1963. The wordmark almost seemed to overpower the leaf. A wordmark “TORONTO MAPLE LEAFS” in white on the blue maple leaf background. The leaf now has leaf veins in white.
1928 - 1938
The color scheme forever associated with the Leafs arrived in time for 1927 – 1928 season. The blue crest has an identical design to the previous green logo.
As the Conn Smythe ownership era began and the team’s name became the Maple Leafs, the green color scheme remained for the 1926 – 1927 season, though the logo reflected the new identity. A green maple leaf with the wordmark “TORONTO MAPLE LEAFS” in white.
Double lined wordmark “TORONTO” arched on top and “ST. PATS” on the bottom in white with green trim.
In 1926 the background was removed. The wordmark is “TORONTO” in green on top and “ST PATS” in green on the bottom.
1923 - 1925
In 1923, the logo changed to a pill shaped background with the wordmark “St PATS” in white.
1920 - 1922
The Toronto St. Patricks were purchased by an established men’s amateur club for a pro venture. Naturally, blue changed to green, and the logo in the St. Pats era were just wordmark. The wordmark “TORONTO” in green on top of “ST PATS” in green on the bottom.
1918 - 1919
A large blue letter “T” with a wordmark in the middle “ARENAS” in blue.
The blue letter is as simple as it gets, but featured a strong letter “T” in blue. The letter “T” represents the city of Toronto.