Pittsburgh Penguins Primary Logo
With the exception of the 1992 - 2002 period, the Penguins have used a variation of the "skating penguin" logo since the team's inception. The Pittsburgh Penguins unveiled a new logo for their 50th anniversary season in 2016 - 2017. Tuesday marked 50 years since the franchise was awarded by the NHL and the team is recognizing its milestone with a season-long celebration.
2016 - Present
The Penguins released their 50th anniversary logo for the upcoming season, which had not a hint a Vegas gold — a lighter, more metallic color — but instead, featured the Lemieux-era Pittsburgh gold — similar to the gold worn by the Steelers and Pirates, or as some people call it, “yellow.”
2003 - 2016
In 2002, the Penguins officially reverted to the old logo, but made a change to set it apart. The bright yellow was replaced with a darker “Vegas Gold.” Still have the black and white skating penguin holding a hockey stick.
1993 - 2002
The skating penguin that has been with the team through most of its history took a leave through the 1990s. A penguin’s head is jutting out from a yellow triangle. The black and white with yellow penguin is still the focal point of the logo.
1973 - 1992
In 1971, the lettering and the circle around the logo was removed, leaving a larger black and white skating penguin on his own for the first time. The yellow with black trim in a triangle shape is still in the background.
1969 - 1972
In 1968 the Penguins changed the look of the penguin with his round gut pushed up to his chest to make him look stronger and his facial expressions became a lot more menacing. The circle around the Penguin was also made bolder. A wordmark “PITTSBURGH PENGUINS” in white on a blue ring. The lettering was made larger and turned white, while the background became a dark blue.
The first Penguins logo has been labeled “Beer League Penguin” because it’s the only one with a beer gut. This logo has a smile, wide eyes and dangling scarf. A wordmark “PITTSBURGH PENGUINS” in blue enclosed around the penguin. In 1967 Bob Gessner created the first logo for the Pittsburgh Penguins of the National Hockey League. He was paid $1,500 for providing the Penguins with their logo.