Pittsburgh Penguins Primary Logo

The Penguins released their 50th anniversary logo for the upcoming season, which had not a hint a Vegas gold — a lighter, more metallic color — but instead, featured the Lemieux-era Pittsburgh gold — similar to the gold worn by the Steelers and Pirates, or as some people call it, “yellow.”

A black and white penguin wearing skates, hockey gloves and holding a hockey stick on a vegas gold with a black trim triangle.

Slight change to the vegas gold color.

In 2002, the Penguins officially reverted to the old logo but made a change to set it apart. The bright yellow was replaced with a darker “Vegas Gold.” Still have the black and white skating penguin holding a hockey stick.

The skating penguin that has been with the team through most of its history took a leave through the 1990s. A penguin’s head is jutting out from a yellow triangle. The black and white with yellow penguin is still the focal point of the logo.

In 1971, the lettering and the circle around the logo was removed, leaving a larger black and white skating penguin on his own for the first time. The yellow with black trim in a triangle shape is still in the background.

In 1968 the Penguins changed the look of the penguin with his round gut pushed up to his chest to make him look stronger and his facial expressions became a lot more menacing. The circle around the Penguin was also made bolder. A wordmark “PITTSBURGH PENGUINS” in white on a blue ring. The lettering was made larger and turned white, while the background became a dark blue.

The first Penguins logo has been labeled “Beer League Penguin” because it’s the only one with a beer gut. This logo has a smile, wide eyes and dangling scarf. A wordmark “PITTSBURGH PENGUINS” in blue enclosed around the penguin. In 1967 Bob Gessner created the first logo for the Pittsburgh Penguins of the National Hockey League. He was paid $1,500 for providing the Penguins with their logo.