Irene Castle, McLaughlin’s wife, is credited with the original design of the logo, a side profile of an Aboriginal American, presumably Black Hawk, inside a roundel featuring the team name. The side view of a classic native American logo has been the Blackhawks trademark since 1966.
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2000 - Present
The current Blackhawk logo is a side view of an native American with war paint on his face in red, black and white. His hair is black with a yellow outline and has four different feathers in red, green, yellow, and orange.
1997 - 1999
Again very minor and subtle changes to the native American logo. No change to the logo other than colors. The color of the face darkened and the outline of the hair has changed as well.
1987 - 1996
In 1987 very minor and subtle changes to the native American logo. The face features have changed slightly. The colors of the face and the outline of the hair have changed as well.
1966 - 1986
In 1964 – 1965, the Black Hawks introduced a logo they still use to this day. The circle and lettering was dropped from the logo, leaving plenty of room for a bigger Black Hawk head.
1958 - 1965
The circle and lettering around Black Hawk remained, but the native American face was altered. The drawing of the head was bigger, yellow outline in the black hair, the feathers in his hair became multicolored and red and white and red war paint was added to his face.
1956 - 1957
At the beginning of 1955, the logo changed and the head of the native American is starting to resemble the team’s current primary logo. A red border has been added to the white background with the native American. A wordmark “BLACK HAWKS” on top and “CHICAGO” on the bottom.
1942 - 1955
In 1942, the Black Hawks moved to an updated logo design. The native American has received a color makeover by adding green, blue and red. A wordmark “BLACK HAWKS” on top and “CHICAGO” on the bottom.
1938 - 1941
In 1938, the background behind the native American changed to white. The same brown and red native American. A wordmark “BLACK HAWKS” on top and “CHICAGO” on the bottom.
1936 - 1937
Color appeared in this logo for the first time in 1935. The black and white circle and background remained, but Black Hawk’s hair was turned light brown and his skin red. A wordmark “BLACK HAWKS” on top and “CHICAGO” on the bottom.
1927 - 1935
Owner Fred McLaughlin’s wife, Irene Castle, designed the original version of the team’s logo which featured a crudely drawn black and white Native head in a circle. A wordmark “BLACK HAWKS” on top and “CHICAGO” on the bottom.