Jets Primary Logo

The Winnipeg Jets have a long and storied history with the National Hockey League. The team has had several different logos throughout its tenure in the league, each of which has been unique and memorable. The primary logo for the franchise is one that fans are very familiar with, as it has been used since its inception in 1972.

The original logo was created by graphic designer Jim Lee who drew inspiration from both military aircraft and Native American culture to create an iconic design that still stands today. It featured a red maple leaf surrounded by two concentric circles of blue on top of a white background featuring two jets flying above it all – hence why they were named “the Jets”! This logo was used until 1990 when they changed their name to the Phoenix Coyotes after moving from Winnipeg to Arizona.

Despite this change, however, many fans still recognize this classic design as being synonymous with not only hockey but also Canadian pride – something that will never go away no matter where they play or what name they use!

When redesigning its new identity for the 2017-2018 season after returning back home to Canada, Winnipeg went through an extensive process involving fan input before deciding upon bringing back some elements from previous designs while adding modern touches like bolder colors. They opted for navy blue instead of royal blue, a more vibrant yellow hue than gold, and added white trim around the edges. In addition, they incorporated four lines at the bottom symbolizing Manitoba's prairie landscape along with four stars representing each province within Canada. All these changes resulted in creating one unified look across all platforms including merchandise apparel uniforms etc thus making sure everyone knows exactly who you're cheering on come game day!