They kept the orca whale logo, but changed the team’s colors to match the original look from 1970 – 1971. The wordmark “VANCOUVER” was added to the chest area above the orca. The “C” represents the nickname of the team Canucks.

In 1997 the Canucks unveiled a new logo, in which a Haida style orca whale breaking out of a patch of ice forms a stylized “C”. The logo has been much maligned, accused of being a blatant reference to their parent company, Orca Bay, now Canucks Sports and Entertainment. The letter “C” stands for the team nickname Canucks. The “C” represents the nickname of the team Canucks.

The new logo consisted of the word “CANUCKS” in a diagonal slant as part the blade of a black, orange, and gold skate inside a black and orange circle. The logo, with its laser-like design, was sometimes referred to as the “Flying Skate.”

North Vancouver’s Joe Borovich hit the nail on the head with his “Stick in Rink” design for the very first Vancouver Canucks NHL logo. The blue and green color combination connect well and the stick that breaks up the oval makes the logo into a “C” formation for Canucks.