Vancouver Canucks Primary Logo
The Vancouver Canucks have had a few primary logos in franchise history. In 2007 - 2008, the Canucks combined present and past.
2008 - Present
They kept the orca whale logo, but changed the team’s colors to match the original look from 1970 – 1971. The wordmark “VANCOUVER” was added to the chest area above the orca. The “C” represents the nickname of the team Canucks.
1998 - 2007
In 1997 the Canucks unveiled a new logo, in which a Haida style orca whale breaking out of a patch of ice forms a stylized “C”. The logo has been much maligned, accused of being a blatant reference to their parent company, Orca Bay, now Canucks Sports and Entertainment. The letter “C” stands for the team nickname Canucks. The “C” represents the nickname of the team Canucks.
1979 - 1997
The new logo consisted of the word “CANUCKS” in a diagonal slant as part the blade of a black, orange, and gold skate inside a black and orange circle. The logo, with its laser-like design, was sometimes referred to as the “Flying Skate.”
Sports Logo Case Study #4—1978 Vancouver Canucks
It's very possible that there has never been a sports identity change quite like the one that the Vancouver Canucks made in 1978.
The tale of this change involves marketing magic, "color psychology," a radical push forward toward with a "pop art" primary logo, and a uniform that was dubbed "the Halloween suit."
First, a few brief words about the identity that was being replaced. The Canucks' identity since their inception in 1970 was both simple and iconic—a hockey stick contained within a rink shape, forming the letter "C." Devoid of embellishment, this clean visual saw the team through the franchise's initial growing pains, a few lean years at the outset which were followed by a brief period of relative success on the ice.
1971 - 1978
North Vancouver’s Joe Borovich hit the nail on the head with his “Stick in Rink” design for the very first Vancouver Canucks NHL logo. The blue and green color combination connect well and the stick that breaks up the oval makes the logo into a “C” formation for Canucks.