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Sports Logo History

Vancouver Canucks Primary Logo

Clash of Logos - NHL Logo Tourney

vancouver-canucks-primary-logo

The Vancouver Canucks have had a few primary logos in franchise history. In 2007 – 2008, the Canucks combined present and past.




Canucks Alternate Logo
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Canucks Team History


Choose your favorite Vancouver Canucks primary logo?




vancouver-canucks-primary-logo
Vancouver Canucks
2020 - Present

A dark blue, white and grey Orca whale bursting out of the ice in the shape of a letter “C.” The arched “VANCOUVER” wordmark removed for 2019 – 2020 season.



vancouver-canucks-primary-logo-2008-2019
Vancouver Canucks
2008 - 2019

They kept the orca whale logo, but changed the team’s colors to match the original look from 1970 – 1971. The wordmark “VANCOUVER” was added to the chest area above the orca. The “C” represents the nickname of the team Canucks.


vancouver-canucks-primary-logo-2008
Vancouver Canucks
2008

Unused logo

Interlocked blue letter “V” with a green with a white and blue trim letter “C.”



vancouver-canucks-primary-logo-2008-2
Vancouver Canucks
2008

Unused logo

Interlocked blue letter “V” with a white with a blue trim letter “C.”



vancouver-canucks-primary-logo-1998-2007
Vancouver Canucks
1998 - 2007

In 1997 the Canucks unveiled a new logo, in which a Haida style orca whale breaking out of a patch of ice forms a stylized “C”. The logo has been much maligned, accused of being a blatant reference to their parent company, Orca Bay, now Canucks Sports and Entertainment. The letter “C” stands for the team nickname Canucks. The “C” represents the nickname of the team Canucks.



vancouver-canucks-primary-logo-1979-1997
Vancouver Canucks
1979 - 1997

The new logo consisted of the word “CANUCKS” in a diagonal slant as part the blade of a black, orange, and gold skate inside a black and orange circle. The logo, with its laser-like design, was sometimes referred to as the “Flying Skate.”


Todd Radom Design: Sports Logo Case Study #4

It’s very possible that there has never been a sports identity change quite like the one that the Vancouver Canucks made in 1978. The tale of this change involves marketing magic, “color psychology,” a radical push forward toward with a “pop art” primary logo, and a uniform that was dubbed “the Halloween suit.” First, a few brief words about the identity that was being replaced. The Canucks’ identity since their inception in 1970 was both simple and iconic—a hockey stick contained within a rink shape, forming the letter “C.” Devoid of embellishment, this clean visual saw the team through the franchise’s initial growing pains, a few lean years at the outset which were followed by a brief period of relative success on the ice. Read More...

vancouver-canucks-primary-logo-1971-1978
Vancouver Canucks
1971 - 1978

North Vancouver’s Joe Borovich hit the nail on the head with his “Stick in Rink” design for the very first Vancouver Canucks NHL logo. The blue and green color combination connect well and the stick that breaks up the oval makes the logo into a “C” formation for Canucks.


NHL Logo Battle

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Sports Logo Battle

Sports Logo Battle is where anything goes as all logos are eligible to battle it out. Any sport, logo or team could be in the logo battle. See if your team has made to the battle!
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Sports Logo News

Montreal Impact Start a Complete ReBranding

January 20, 2021

Clean Up on the Atlanta Hawks Primary Logo

January 8, 2021

Red Wings’ Logo Endures for More Than 70 Years

January 1, 2021

Edmonton Football Team Name, Takes Over for the Eskimos

December 19, 2020

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