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Sports Logo History

Seattle Kraken Primary Logo

Clash of Logos - NHL Logo Tourney

seattle-kraken-primary-logo

Our history in the great ice game goes as deep as Puget Sound. The Seattle Metropolitans were the first American club to hoist the Stanley Cup. They are an eternal part of our city's history and we pay tribute to them by wearing the 'S.' We will aspire to bring the Cup back to Seattle in their honor.

A single tentacle stealthily rises from below, symbolizing the deep, dark waters of Puget Sound. How many are there? How deep do they go? The real peril lies in what you don't see.

If you've seen it, it's already too late. The eye of the Kraken has been affixed on its prey for some time. Its strike will be swift and devastating. Its opposition overwhelmed and unwary. It will all be over soon.

Seattle is a city built by the sea. Our forebearers' hands cracked in the cold, salty air as they reeled in their lines and wrought their ships. The clean bevel of a freshly carved vessel is a reminder of where we come from. A noble city built on the water by bold and hardened adventurers.




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Kraken Team History





seattle-kraken-primary-logo
Seattle Kraken
2021 - Present

The original Kraken logo features a custom letter “S” in two tones of ice blue and dark blue. The red-eye of the Kraken has been affixed on its prey for some time. A single Kraken tentacle stealthily rises from below, symbolizing the deep, dark waters of Puget Sound.


seattle-kraken-primary-logo-2019-2020
Seattle Kraken
2019 - 2020

A custom script for the wordmark “Seattle” in red.

This mark represented the Seattle team until there name and logo announcement.


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