Arizona Diamondbacks
A Sedona Red letter “A” with black and Sonoran Teal diamondback patterning, and the middle of the letter “A” is cut to resemble a snake head; a red and teal half star is present in there, which also serves as both the tongue of a snake and the negative space in between the eyes.
Diamondbacks Primary Logo
The Arizona Diamondbacks have a long and storied history when it comes to their primary logo. The original logo was designed by Jerry Dior in 1996 and featured the team’s mascot, an angry rattlesnake coiled up ready to strike. This symbolized the fierce competitiveness of baseball as well as representing the area where they play, which is known for its abundance of rattlesnakes.
Finally, in 2019 there were some minor changes made such as adding metallic gold accents throughout certain parts of the snake's body giving it an even sharper look that stands out from afar while still maintaining its classic shape from years prior. All these different versions have come together over time to create one unified brand identity that makes people recognize them instantly no matter what part of America you may find yourself living in today!
Arizona Diamondbacks
2012 - 2023
In 2012, the new logo continued with the Sedona red, black, and Sonoran sand "A" in black with a sand outline, removing the wordmark with the extenders of the "A" and "K" that simulate snake fangs from the previous logo.
Arizona Diamondbacks
2007 - 2012
The block letter "A" is smaller and the wordmark size is increased. Colors have stayed the same. The letter "A" is still on top of the wordmark. The wordmark "DIAMOND" BACKS" now has extenders of the letters "A" and "K" to simulate snake fangs.
Arizona Diamondbacks
1998 - 2007
The Diamondbacks' original logo was an italicized block letter "A" with a diamond pattern and a snake's tongue. The wordmark "DIAMOND" "BACKS" below the "A."
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