White Sox Wordmark Logo

The Chicago White Sox have a long and storied history with their wordmark logo. The current version of the team’s logo has been in use since 1990, but there have been several different designs over the years that reflect changes in design trends as well as ownership changes. The first White Sox wordmark was introduced in 1901 when Charles Comiskey purchased the team from its original owner, George Wright. This first iteration featured a white “Sox” on top of an interlocking black “C” and “W", which were meant to represent both Comiskey's initials and his hometown of Cincinnati (the home city for both teams).

In 1924, another change in ownership, this time by Bill Veeck Sr., brought about some modifications to the iconic logo: he replaced it with a simple red-on-white script typeface that read "White Sox". While largely unchanged until 1990 when new owners Jerry Reinsdorf & Eddie Einhorn changed it again; this time they opted for an updated look featuring two baseball bats crossing each other while forming an 'X' at their intersection - henceforth known as 'The X'. It also included sharper typography than before along with more modernized colors like navy blue instead of just plain black or white.

Today's version is still based on Reinsdorf & Einhorn's design from thirty years ago though there are subtle differences such as minor tweaks made to make sure everything looks crisp on digital platforms like websites or apps where logos need to be resized often without losing any detail or clarity due its vector format. All these iterations throughout history serve not only to remind us how far back our beloved franchise goes but also how even something so seemingly insignificant can evolve into something much bigger over time!