White Sox Primary Logo
The Chicago White Sox have had a long and storied history, and their primary logo has been an important part of that journey. The current version of the team’s logo dates back to 1976 when the team adopted its iconic “Sox” insignia. This design was created by Jerry Dior and features a white baseball with black stitching on top of a blue background, along with two crossed red bats underneath it. It is one of the most recognizable logos in sports, having remained unchanged for over 40 years now.
Prior to this iteration, there were several versions used throughout the franchise's history since they first began to play in 1901 as one-half of what would eventually become known as Major League Baseball's American League (the other being their cross-town rivals - The Chicago Cubs). In 1910 they changed from using "Chicago" written across their uniforms to simply "White Sox". Then in 1912, they added an interlocking 'CS' which stood for 'Chicago Sox'. This symbol would remain until 1925 when it was replaced by an image depicting two Native Americans shaking hands over the home plate while wearing traditional headdresses; this became known as Chief Noc-A-Homa or Chief Winona depending on who you asked!
In 1951 they switched up again introducing another Native American-themed logo featuring just one figure throwing out his tomahawk while riding atop a horse - this lasted until 1968 before changing once more into what we know today: A classic combination that perfectly encapsulates both traditions & modernity all at once! From humble beginnings through multiple iterations spanning almost 120 years; The White Sox Primary Logo stands proud representing not only America's pastime but also its future too!
White Sox Products
1991 - Present
The current White Sox logo has become an old English wordmark “SOX” in black and white with a silver trim. The script is in a diagonal position.
1987 - 1990
The blue baseball player icon is set above “Sox” in blue. At the bottom of the logo is the wordmark “CHICAGO WHITE SOX” in red and separated with red lines. The shade of blue was darkened for the 1987 season.
1976 - 1986
The 1976 White Sox logo went thorough a re-design. At the bottom of the logo is the wordmark “CHICAGO WHITE SOX” in red and separated with red lines. On top of the wordmark is another wordmark “SOX” in blue, with a coiled blue baseball batter facing to the right. The hands of the batter are a red circle or ball.
1960 - 1975
Transparent baseball batter on top of a white sock inside red circle background. The baseball bat is coming out of the red circle background.
1949 - 1959
A white sock with wings flying through the air with clouds and wind. A wordmark “Chicago” scripted across the front in red and blue.
1939 - 1948
A baseball player carrying a blue bat with “WHITE SOX” on it in the color white, wearing a jersey with the Sox logo. A red seamed baseball is positioned behind the baseball player.
1936 - 1938
In 1936 the White Sox changed back to the most enduring and famous logos in baseball. Again changing the style of the large “S,” and the small “O” inside the top loop of the “S” and the small “X” inside the bottom loop. All again back to the color of blue.
1932 - 1935
The 1932 logo changed to red with blue outline of the wordmark “SOX” in a vertical diagonal position. A bat and baseball have been added with the baseball in the center of the letter “O” and the bat is behind the wordmark.
1918 - 1931
A white sock inside a gold and blue globe, “WORLDS CHAMPIONS” arched around it with a gold eagle above with the dates 1906 and 1917. American flag banner behind it, crossed bats, a baseball, and “Chicago” script below the logo.
Commemorating a World Series Champion
One year later, the 1907 Chicago White Sox, fresh off a World Series win, celebrated with something truly revolutionary—the first commemorative sleeve patch in MLB history.
The May 4, 1907 edition of Sporting Life described the White Sox' uniforms:
The White Sox are real modest in letting the public know that they are the champions of the world. Instead of "World's Champions" being across their breasts a la the New York Giants, they have their emblem in a monogram on the shirt sleeves. Read More...
1917
In 1917 the White Sox changed the most enduring and famous logos in baseball, by changing the style of the large “S,” and the small “O” inside the top loop of the “S” and the small “X” inside the bottom loop. All again in the color of blue.
1912 - 1916
In 1912 the White Sox debuted one of the most enduring and famous logos in baseball, a large “S” in a Roman style font, with a small “O” inside the top loop of the “S” and a small “X” inside the bottom loop. All in the color of blue.
1910 - 1911
The 1910 letter “C” White Sox logo became even more round and again in blue. Still have the hook at the top of the letter “C.”
1908 - 1909
In 1908 the Sox continued with the round letter “C” in blue. Now adding a cutout at the bottom of the “C” and added two triangles to the middle of the letter.
1906 - 1907
The White Sox changed logos to a more round letter “C” again in blue. At the end of the “C” on the top is a little hook and the bottom “C” is straight cutoff.
1905
The next year the Sox changed to a different old english letter “C” in blue. A white diamond is added in center on the backside of the letter “C.”
1904
The 1904 White Sox logo is again an old english letter “C” in blue. The tail was removed and a accent point is added in the middle of the “C” and the shape is now longitude.
1903
The second White Sox logo is an old english letter “C” in now blue.
1903
The final White Stockings logo is a blue letter “C.”
1901 - 1902
The original White Stockings logo is a red block letter “C.”
