Blues Alternate Logo
The Cleveland Blues Alternate Logo is a symbol of the city’s long and storied baseball history. The logo was first introduced in 1994 when the Indians moved from Municipal Stadium to Jacobs Field (now known as Progressive Field). This iconic design features an abstract “C” with two lines intersecting at its center, representing both the traditional blue color associated with Cleveland and their connection to Major League Baseball. It has since become one of MLB's most recognizable logos and can be seen on hats, jerseys, t-shirts, and other apparel throughout Northeast Ohio.
The original design for this alternate logo dates back over 100 years ago when it was used by the old National League team located in downtown Cleveland called "the Spiders". As time went on, however, it changed slightly but still maintained its basic shape which is why we recognize it today as a part of our local heritage. In addition to being used by professional teams such as The Spiders or Indians, it also served as inspiration for college teams like Case Western Reserve University Spartans who use similar imagery within their own sports branding identity.
Today, this unique iconography continues to represent not only our beloved tribe but also all that makes up this great city -from Lake Erie shores down through Cuyahoga Valley National Park-and serves as a reminder that no matter how much things may change here in CLE there will always be something special about having deep roots in America's pastime.
A block letter white “C” on blue background. The letter “C” stands for the city of Cleveland.