Arizona Diamondbacks
A Sedona Red letter “A” with black and Sonoran Teal diamondback patterning, and the middle of the letter “A” is cut to resemble a snake head; a red and teal half star is present in there, which also serves as both the tongue of a snake and the negative space in between the eyes.
Diamondbacks Wordmark Logo
The Arizona Diamondbacks have had a long and storied history since their inception in 1998. Their logo has gone through several iterations, each one reflecting the team’s growth and development over time. The original wordmark logo was introduced in 1998 when the team first began playing as an expansion franchise. This original design featured a bold “D-Backs” script with sharp edges, representing strength and power while also conveying that this was a new beginning for baseball in Arizona.
In 2006, the Diamondbacks underwent the most significant redesign of their wordmark logo to date by introducing two versions: an updated version of the classic D-Backs script as well as a brand new “A” shaped mark featuring three diamond shapes within it to represent both diamonds on base paths used during games but also symbolize unity among players from different backgrounds coming together under one banner for success on the field.
Today's current iteration is very similar to its predecessor from 2006; however, there are some subtle differences such as sharper angles along with more vibrant colors which give off a much stronger visual impact than before. This modernized look has become increasingly popular amongst fans due to its eye-catching nature, helping solidify its place among some of the best logos across all sports leagues around the world today!
Arizona Diamondbacks
2008 - 2011
Double-lined wordmark "DIAMOND" on top and "BACKS" on bottom in black with a Sonoran sand outline. The descender of letters "A" and "K" extended to simulate a diamondback's fangs.
Font: Custom
Arizona Diamondbacks
2007 - 2008
Double lined Wordmark "DIAMOND" on the top and "BACKS" on the bottom in black with a sand outline.
Font: Custom
Arizona Diamondbacks
1998 - 2006
Double lined wordmark "DIAMOND" in turquoise with a purple highlight above "BACKS" in white on a purple rectangular background.
Font: Custom