Royals Primary Logo
The Kansas City Royals have a long and storied history, dating back to 1969 when the team was founded. Throughout their existence, they’ve had several different logos that represent the city and its baseball heritage. The primary logo of the Royals has gone through many changes over time, but it has always been an important part of their identity.
The first version of the logo featured a royal blue crown with white trim on top of a shield-shaped like an “R” for Royalty or Royals. This design remained in place until 1992 when it was replaced by an updated version featuring two crossed bats in front of another shield with red trimming around it; this design also included three stars above each bat representing past World Series wins (1985-1987). In 2008, yet another update occurred which saw more modernized elements such as sharper edges on both shields and bolder colors added to make them look more contemporary while still maintaining their classic roots from before.
Today's iteration is much simpler than previous designs; now only one shield is present without any stars or other details aside from some thin lines outlining its shape along with KC written inside for “Kansas City” at center stage surrounded by gold accents all around giving off regal vibes befitting something worthy enough to represent such proud franchise as theirs! No matter what form they take though these logos will always be associated closely together due to how deeply entrenched they are within history not just locally but nationally too - so no matter where you go if someone sees your shirt sporting those iconic symbols there won't be any doubt about who you root for!
Royals Products
2019 - Present
The initials for Kansas City, “KC” on blue shield with gold crown.
2002 - 2018
The 2002 logo features the letter link “KC” on a blue shield with gold crown over blue wordmark “Royals.” The “R” on the shield was removed.
1993 - 2001
Only change to the 1993 logo is the change from a yellow second tone to now a gold second tone.
Todd Radom Design: Know Your World Series Visuals—the Birth of the Royals Logo
The Kansas City Royals' crown logo looms high above Kaufman Stadium—standing more than 100" feet tall—in the form of one of the most recognizable scoreboards in American professional sports. Royals fans, along with millions of baseball fans all over the world, will be constantly reminded of the team's emblem next week as Kansas City hosts its first World Series in 29 years. The visual identity of the Royals has remained remarkably consistent since the franchise played its first game in 1969. From the "KC" featured on team caps to the script lettering on the home uniforms, the look of the 2014 World Series Royals bears a very close resemblance to that of their ancestors of 45 years ago. The task to create the team logo was assigned to Hallmark Cards, based in Kansas City since 1910. They assigned the job to 15 artists. Some of the submissions were predictable, some were progressive, and one in particular was just weird. Read More...
1986 - 1992
The scripted wordmark “Royals” is now larger and sticking out on both sides of the crown. The crown has not changed, but again smaller.
1979 - 1985
In 1979, the Royals logo made slight changes. The scripted wordmark below the crown “Royals” is now in blue. The blue and yellow crown has become smaller.
1969 - 1978
The task to create the team logo was assigned to Hallmark Cards, based in Kansas City since 1910. They assigned the job to 15 artists. The winning artist was Shannon Manning a White Sox fan at the time. A package designer at Hallmark, Manning’s now-familiar crown logo embraced the dominant corporate branding style of the late ’60s, a relatively simple visual featuring minimal typography, enclosed within a bold, graphic geometric shape. Contemporary and striking, Manning’s work holds up remarkably well today.
