Diamondbacks Alternate Logo
The Arizona Diamondbacks have a long and illustrious history of alternate logos. Founded in 1998, the team has used several unique designs to represent the franchise over its two-decade existence. The original logo featured an angry rattlesnake coiled around a baseball diamond with “Arizona” written across it. This design was meant to reflect the fierce spirit of Phoenix and its surrounding area, which is known for being home to many species of venomous snakes, including rattlesnakes.
In 2004, the team unveiled its first major redesign since they were founded six years prior: an updated version of its classic snake logo featuring a more vibrant color palette and sharper lines that better represented modern aesthetics at that time period. In 2015 they changed up their look again by introducing yet another new logo featuring an even more detailed illustration than before as well as bolder colors like reds and blues instead of just yellow or black from earlier versions.
Finally in 2020 came what could be considered one last update for this beloved emblem - A redesigned version inspired by traditional Native American art styles such as pottery or basket weaving; but still retaining some elements from previous iterations like how it wraps itself around a baseball diamond shape making them recognizable no matter what year you are looking at them from! It's clear that throughout all these changes there has been one constant theme: honoring Arizona's rich cultural heritage while also staying true to who they are today - A competitive Major League Baseball organization striving for excellence on every level!
Diamondbacks Products
2016 - Present
A red diamondback snake head biting on a white baseball trimmed in tan.
2016 - Present
A red diamondback snake head biting on a white baseball trimmed in teal.
2016 - Present
Letter “A” logo with teal trim, with a snake’s tongue in the middle.
2012 - Present
Red, black and sand letter “A” above wordmark “Diamond Backs” in black with a sand outline.
2008 - 2015
Black lowercase letters “d” and “b” positioned together, forming a snake head with sand and red border. The tongue is red. The letters “db” represent the team nickname Diamondbacks.
2007
A diamondback snake forming the letter “D” in black with a sand border. The letters “D” represent the team nickname Diamondbacks.
2007
Red, black and sand letter “A” above wordmark “Diamond Backs” in black with a sand outline. The tongue is black. The letters “db” represent the team nickname Diamondbacks.
1998 - 2006
A teal and purple diamondback snake biting a white baseball. A wordmark “ARIZONA” in white and “DIAMOND” in purple on a brown background and “BACKS” in brown on a purple background.
