Diamondbacks Primary Logo
The Arizona Diamondbacks have a long and storied history when it comes to their primary logo. The original logo was designed by Jerry Dior in 1996 and featured the team’s mascot, an angry rattlesnake coiled up ready to strike. This symbolized the fierce competitiveness of baseball as well as representing the area where they play, which is known for its abundance of rattlesnakes.
In 1998, this design was slightly altered with more emphasis being placed on the “D” in Diamondback and a more vibrant color palette being used overall. This new look has become iconic among fans of all ages across Arizona who proudly wear it on t-shirts or hats whenever they go out to watch their beloved team play at Chase Field or any other ballpark around Major League Baseball (MLB).
Finally, in 2019 there were some minor changes made such as adding metallic gold accents throughout certain parts of the snake's body giving it an even sharper look that stands out from afar while still maintaining its classic shape from years prior. All these different versions have come together over time to create one unified brand identity that makes people recognize them instantly no matter what part of America you may find yourself living in today!
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2012 - Present
In 2012 the new logo continued with the sedona red, black and sonoran sand “A” in black with a sand outline, removing the wordmark with the extenders of the “A” and “K” that simulate snake fangs from the previous logo.
2008 - 2011
The block letter “A” is smaller and the wordmark size is increased. Colors have stayed the same. The letter “A” is still on top of the wordmark. The wordmark “DIAMOND” BACKS” now has extenders of the letters “A” and “K” to simulate snake fangs.
The Diamondbacks unveiled a color and wordmark modification to their logo on November 8, 2006. Adding the colors sedona red, sonoran sand and black to the logo. No changes to the “A.” The wordmark font changed as well. The wordmark is still “DIAMOND” “BACKS.”
1998 - 2006
The Diamondbacks’ original logo was an italicized block letter “A” with a diamond pattern and a snake’s tongue. The wordmark “DIAMOND” “BACKS” below the “A.”