SPORTS LOGO HISTORY

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Arizona Diamondbacks Primary Logo

arizona-diamondbacks-primary-logo

Arizona Diamondbacks

2024 - Present

A Sedona Red letter “A” with black and Sonoran Teal diamondback patterning, and the middle of the letter “A” is cut to resemble a snake head; a red and teal half star is present in there, which also serves as both the tongue of a snake and the negative space in between the eyes.


Dbacks Alternate Logo
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Dbacks Team History
Dbacks Team Merch

Diamondbacks Primary Logo

The Arizona Diamondbacks have a long and storied history when it comes to their primary logo. The original logo was designed by Jerry Dior in 1996 and featured the team’s mascot, an angry rattlesnake coiled up ready to strike. This symbolized the fierce competitiveness of baseball as well as representing the area where they play, which is known for its abundance of rattlesnakes.

In 1998, this design was slightly altered with more emphasis being placed on the “D” in Diamondback and a more vibrant color palette being used overall, particularly in relation to the Arizona Diamondbacks Alternate logo. This new look has become iconic among fans of all ages across Arizona who proudly wear it on t-shirts or hats whenever they go out to watch their beloved team play at Chase Field or any other ballpark around Major League Baseball (MLB).

Finally, in 2019 there were some minor changes made such as adding metallic gold accents throughout certain parts of the snake's body giving it an even sharper look that stands out from afar while still maintaining its classic shape from years prior. All these different versions have come together over time to create one unified brand identity that makes people recognize them instantly no matter what part of America you may find yourself living in today!
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Arizona Diamondbacks Primary Logo 2012 - Present

Arizona Diamondbacks

2012 - 2023

In 2012, the new logo continued with the Sedona red, black, and Sonoran sand "A" in black with a sand outline, removing the wordmark with the extenders of the "A" and "K" that simulate snake fangs from the previous logo.

Arizona Diamondbacks Primary Logo 2008 - 2011

Arizona Diamondbacks

2007 - 2012

The block letter "A" is smaller and the wordmark size is increased. Colors have stayed the same. The letter "A" is still on top of the wordmark. The wordmark "DIAMOND" BACKS" now has extenders of the letters "A" and "K" to simulate snake fangs.

Arizona Diamondbacks Primary Logo 1998 - 2006

Arizona Diamondbacks

1998 - 2007

The Diamondbacks' original logo was an italicized block letter "A" with a diamond pattern and a snake's tongue. The wordmark "DIAMOND" "BACKS" below the "A."

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Time to Vote Diamondbacks Fans

Step into the thrilling MLB Team Logo Battle arena, where the Arizona Diamondbacks logo, a symbol of our fierce spirit and relentless pursuit, takes on the emblems of rival teams. Our logo, striking colors, and formidable diamondback snake represent a team and a community united by passion and resilience. Its unique design stands out, embodying the very essence of Arizona - wild, untamed, and resilient. The Diamondback’s emblem isn't just a logo; it's an identity, a flag we proudly wave in the face of competition. So, join us in this exhilarating showdown, where our logo battles for supremacy, reflecting the indomitable spirit of the Arizona Diamondbacks and their fans. Let’s show them that we’re not just unique but the best!

Click to go to MLB Logo Battle and vote

Choose your favorite Arizona Diamondbacks primary logo?

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