SPORTS LOGO HISTORY

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Milwaukee Brewers Primary Logo

milwaukee-brewers-primary-logo

Milwaukee Brewers

2020 - Present

An “M” and a “B” in the shape of a baseball glove in navy, royal blue, and yellow inside a circle with wordmark “MILWAUKEE BREWERS” in white written around it.


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Brewers Primary Logo

The Milwaukee Brewers have a long and storied history in Major League Baseball, which is reflected in the evolution of their primary logo over time. The original logo used by the team when they first entered the league as an expansion franchise in 1969 was a simple letter ‘M’ with two lines extending outward from it to form an abstract baseball shape. This design was intended to represent both Milwaukee and baseball, but it wasn’t particularly popular or memorable for fans.

In 1978, designer Tom Meindel created a new look for the Brewers that featured a glove-wielding mitt with its fingers forming an “M” around the home plate - this became known as "Glove M," particularly in relation to the Milwaukee Brewers Alternate logo. It quickly gained popularity among fans due to its unique design and playful nature; however, after 20 years of use, it began to feel dated so changes were made in 1998 when another designer updated Glove M into what is now known as Ball & Glove Logo. This version features more vibrant colors such as navy blue, royal blue, gold, white and black. It also has three stars on either side of the home plate which are meant to symbolize Wisconsin's three major professional sports teams: The Packers (NFL), Bucks (NBA) & Brewers (MLB).

Today this Ball & Glove Logo remains unchanged since 1998 but continues to be one of the most recognizable symbols not only within MLB but all professional sports leagues worldwide due to its timeless appeal across generations. From humble beginnings back in 1969 until the present day –the Milwaukee Brewer Primary Logos story has been one full of twists and turns yet still manages to capture the same spirit that embodied the city itself: hardworking resilient people who never give up no matter how tough the odds may seem!
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Milwaukee Brewers Primary Logo 2018 - 2019

Milwaukee Brewers

2018 - 2020

A blue with white and gold trim letter "M" with wheat below in gold and blue.

Milwaukee Brewers Primary Logo 2000 - 2017

Milwaukee Brewers

2000 - 2018

The 2000 logo, has a wordmark "MILWAUKEE" on top in gold and a scripted wordmark "Brewers" in a blue with white and gold trim on top of a white with red seam baseball. The new logo also features a nod to the team's roots, with a sprig of barley representing Milwaukee's brewery tradition.

Milwaukee Brewers Primary Logo 1998 - 1999

Milwaukee Brewers

1998 - 2000

Interlocking initials "MB" in gold with green and white outlines on a blue, gold and white diamond with crossed green bats.

Milwaukee Brewers Primary Logo 1994 - 1997

Milwaukee Brewers

1994 - 1998

In 1998, the Brewers unveiled their first new logo and team colors since the 1978 season. The development of the new logo began in November 1992 when the Brewers approached Major League Baseball Properties Design Services about creating a "new look" as the Brewers approached the 21st century. The finished product, which took the field for opening day 1994, incorporated the letters "m" and "b" over crossed baseball bats and a background representing a blue with gold trim baseball diamond.

Milwaukee Brewers Primary Logo 1978 - 1993

Milwaukee Brewers

1978 - 1994

The logo was selected among more than 2,000 entries from both professional and amateur designers in an open contest in November 1977. Tom Meindel, an Art History student at the University of Wisconsin-Eau Claire, designed the logo and earned the $2,000 first prize. The logo combines the lower case letters "m" and "b", the club's initials, to form a baseball glove with a baseball in the center.

Milwaukee Brewers Primary Logo 1970 - 1977

Milwaukee Brewers

1970 - 1978

The Brewers first logo is a baseball player swinging a bat inside a yellow circle. A wordmark above the baseball player "MILWAUKEE" and below the baseball player "BREWERS."

Seattle Pilots Primary Logo 1968 - 1969

Seattle Pilots

1968 - 1969

The Pilots only logo is symbolized by a pair of pilots wings flanking a ship captain's wheel with a white baseball and red seams hub bearing the wordmark "pilots" located in the center of the baseball. The emblem is tri-color in design with a gold wings, red wheel, blue letters and blue outline.

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Time to Vote Brewers Fans

Step into the exhilarating world of the MLB Team Logo Battle, where the Milwaukee Brewers logo, an iconic symbol of our hearty spirit and unwavering grit, goes head-to-head with the emblems of rival teams. Our logo, with its clever integration of a baseball mitt and ball forming the letters "m" and "b," is more than just design; it's a testament to our team's innovative spirit and enduring prowess. This emblem, deeply rooted in the spirit of our city, captures the essence of Milwaukee - dynamic, creative, and passionately loyal. As Brewers fans, we wear this emblem with robust pride, a testament to our steadfast loyalty. Join us in this spirited competition as our logo battles for supremacy, embodying the strong spirit of the Milwaukee Brewers and their devoted fans. Let's show them that our logo doesn't merely stand out; it hits a home run, echoing Milwaukee's resilience and unwavering pride!

Click to go to MLB Logo Battle and vote

Choose your favorite Milwaukee Brewers "MB" primary logo?

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