Brewers Primary Logo
The Milwaukee Brewers have a long and storied history in Major League Baseball, which is reflected in the evolution of their primary logo over time. The original logo used by the team when they first entered the league as an expansion franchise in 1969 was a simple letter ‘M’ with two lines extending outward from it to form an abstract baseball shape. This design was intended to represent both Milwaukee and baseball, but it wasn’t particularly popular or memorable for fans.
In 1978, designer Tom Meindel created a new look for the Brewers that featured a glove-wielding mitt with its fingers forming an “M” around the home plate - this became known as "Glove M". It quickly gained popularity among fans due to its unique design and playful nature; however, after 20 years of use, it began to feel dated so changes were made in 1998 when another designer updated Glove M into what is now known as Ball & Glove Logo. This version features more vibrant colors such as navy blue, royal blue, gold, white and black. It also has three stars on either side of the home plate which are meant to symbolize Wisconsin's three major professional sports teams: The Packers (NFL), Bucks (NBA) & Brewers (MLB).
Today this Ball & Glove Logo remains unchanged since 1998 but continues to be one of the most recognizable symbols not only within MLB but all professional sports leagues worldwide due to its timeless appeal across generations. From humble beginnings back in 1969 until the present day –the Milwaukee Brewer Primary Logos story has been one full of twists and turns yet still manages to capture the same spirit that embodied the city itself: hardworking resilient people who never give up no matter how tough the odds may seem!
Brewers Products
2020 - Present
An “M” and a “B” in the shape of a baseball glove in navy, royal blue, and yellow inside a circle with wordmark “MILWAUKEE BREWERS” in white written around it.
2018 - 2019
A blue with white and gold trim letter “M” with wheat below in gold and blue.
2000 - 2017
The 2000 logo, has a wordmark “MILWAUKEE” on top in gold and a scripted wordmark “Brewers” in a blue with white and gold trim on top of a white with red seam baseball. The new logo also features a nod to the team’s roots, with a sprig of barley representing Milwaukee’s brewery tradition.
1998 - 1999
Interlocking initials “MB” in gold with green and white outlines on a blue, gold and white diamond with crossed green bats.
1994 - 1997
On January 15, 1998, the Brewers unveiled their first new logo and team colors since the 1978 season. The development of the new logo began in November 1992 when the Brewers approached Major League Baseball Properties Design Services about creating a “new look” as the Brewers approached the 21st century. The finished product, which took the field for opening day 1994, incorporated the letters “m” and “b” over crossed baseball bats and a background representing a blue with gold trim baseball diamond.
1978 - 1993
The logo was selected among more than 2,000 entries from both professional and amateur designers in an open contest in November 1977. Tom Meindel, an Art History student at the University of Wisconsin-Eau Claire, designed the logo and earned the $2,000 first prize. The logo combines the lower case letters “m” and “b”, the club’s initials, to form a baseball glove with a baseball in the center.
1970 - 1977
The Brewers first logo is a baseball player swinging a bat inside a yellow circle. A wordmark above the baseball player “MILWAUKEE” and below the baseball player “BREWERS.”
1969
The Pilots only logo is symbolized by a pair of pilots wings flanking a ship captain’s wheel with a white baseball and red seams hub bearing the wordmark “pilots” located in the center of the baseball. The emblem is tri-color in design with a gold wings, red wheel, blue letters and blue outline.
